E-mail marketing continues to be the online king for businesses. This is the only digital marketing and sales channel that is essential.
The e-mail was the original "killer app" that everyone used. On the way, in 2019, all e-mails use even more, so they remain the absolute best channel for digital marketing and sales.
Here's the thing ... E-mail offers the most direct communication with the audience. This makes it essential to transform the outlook into sales, so competent content marketers do not intend to leave it anytime soon. Still not convinced? Let's look at the data.:
For every $ 1 spent on email marketing, you get $ 44 in return. This is because people spend 5.6 hours a day checking e — mails-almost half an hour since 2017. Plus, email-stays 40 times more transforming people than social media.
Spend $1, get $ 44 in return
There are six things to consider when
select email marketing software
Contact: is the software well-known to e-mail providers to receive messages?
Automation: does the software allow sophisticated marketing automation?
Segmentation: can you use tagging for the e-mail list segment to provide more relevant content?
Personalization: is the e-mail software compatible with popular customization tools, such as RightMessage?
Analytics: does the software have strong analytical capabilities that help you understand what to optimize?
Easy to use: is the software easy to use, intuitive, both for normal tasks and advanced functions?
Our recommendation is email Marketing software:
ConvertKit is designed specifically for creative people, which is why we chose Copyblogger as our e-mail marketing software.
Each member of the editorial team — no matter how technically challenging-can easily perform the tasks to be performed, including creating sent messages in automatic sequences using tags message segmentation, checking analytics ID customization options RightMessage (see below).
Here are the thoughts of the copy blogger editorial office:
"ConvertKit was incredibly useful to me. This allows me to create complex automation, branched message sequences so that I can send the right message to the right people. And I can do it without spending an entire weekend trying to figure out how it works. Trust me, if I can figure it out, literally anyone. ConvertKit is a great tool, even if your list is small. And it will grow just like you."Sonia Simone, Content Manager, Copyblogger
"There is little patience in my role as editor-in-chief of copyblogger's e-mail marketing software. I need a solution that is intuitive and allows me to focus on the creative message that I want to communicate, not on technical barriers. I'm picky, ConvertKit helps me achieve my goals without having to compromise on functionality."- Stefanie Flaxman, editor in chief, Copyblogger
Learn more about the ConvertKit here.
Why Does Internet Personalization Improve Email Marketing
Customizing the website means creating customized experiences for visitors to the site. Instead of a single, wide range of static content and website structures, customization allows you to present content and page elements to visitors to adapt to their needs and desires.
Once you start dividing your email subscribers into different groups using tags, create unique experiences for them, depending on who they are, what you care about, and what they are actually doing.
The web customization software allows you to carry on this idea, and chocolate peanut butter is provided by the e-mail marketing software. Thanks to the experience of companies such as Netflix and Amazon, they expected a smooth personalization from their prospects.
Now even solos and small businesses can become personal. You can easily create different messages, target pages, content, and even completely different website experiences by making small changes to a content set that is dynamically delivered by the visitor.
Our web customization software-recommendation:
The web customization software has been running for years, but the price tag was unavailable to soli and most small businesses. This has changed with the introduction of the RightMessage, which is implemented here at Copyblogger.
RightMessage has the full personalized performance of expensive business solutions without a high price. Customization has proved dramatic in almost all conversion indicators, especially in e-mail opts, revenue and profit.
Learn more about the RightMessage here.
What makes e-mail content work?
We are all too familiar with email newsletters to waste our time, email sites to annoy us and definitive spam. They don't work. We operate a value exchange-the valuable information about the estimated time of the prospective customer. Subscribers need to know they can trust you ... that you're not a soulless, self-help spam bot. Good e-mail content deepens your relationship with the public by effectively writing subject lines (thus opening messages); the distinctive sound (which allows you to read messages); and high quality, niche-specific content that the view needs and shares with others (which inspires recommendations and mouth-to-mouth).
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