When it comes to returning on investment, nothing beats email marketing.
Despite its age, it continues to generate $ 42 for every dollar invested and remains a key strategic channel for most marketers.
This is also not surprising. According to Statista, about 3.9 billion people worldwide currently use email, and this number is expected to grow to 4.48 billion by 2024. This channel is also not reserved for certain demographics. Even millennials love it.
Needless to say, email marketing isn't just dead, it's thriving! And if you are considering using email marketing services, you can count on:
attract more customers through your preferred communication channel,
increase your sales, and even increase your brand awareness.
So, we have compiled a list of 10 email marketing services from which you can choose.
But before we look at them, let's talk about what e-marketing services are and why they are so important.
CONTENT
An email marketing service is a software or technology that helps you create, manage, and improve email marketing campaigns.
A good email marketing service makes it easy to send newsletters, product presentations, and emails about abandoned shopping carts to your list, providing you with the tools to do so.
For example, the drag-and-drop editor in most email marketing services makes it easy to create flawless emails without any programming skills. And other features, such as targeting and tags, allow you to send narrowly focused and personalized campaigns.
Think of it as an assistant who works for you behind the scenes. This way, while you're busy working on projects, your email marketing service will attract potential customers in the background and increase your brand awareness in the process.
Why is email marketing so important?
We've already mentioned this, but the #1 reason for the importance of e-marketing is that it has proven itself to be the most effective marketing channel over and over again.
In a study conducted by the Content Marketing Institute, 31% of B2B marketers said that email newsletters are their best means of attracting potential customers.
Unsurprisingly, 9 out of 10 marketers use email to distribute content. And they do it because the average click-through rate and conversion rate justify the effort.
A comparative study of email marketing showing the average percentage of email openings and clicks.
The average values obtained with the help of email campaigns. Control data on electronic marketing GetResponse.
These statistics show us why email marketing is not only useful for your business but also necessary.
Not only is it still the most effective marketing channel almost 50 years after it was first used, but it has also managed to move seamlessly to mobile devices.
Take a look at a practical example from TechSoup Polska - it will give you a clearer idea of the importance of e-marketing.
A brief example of a company that has increased sales through e-marketing:
TechSoup Polska helps the community and community organizations gain access to new technologies, such as software and hardware, by teaching them how to use them.
The Website Techsoup Polska.
The company started using email marketing, specifically a newsletter, to send its customers new offers and suggestions.
TechSoup Polska project coordinator Lisa Nema said the company used segmentation to send customers suggestions for different products, interests, and teams.
His strategy was simple:
The content was structured: the presented content was divided into informational sections to make it easier for customers to understand.
Each email was consistent: users always knew who the emails were because TechSoup uses their brand colors and similar graphics in them.
Different groups were sent different emails - they didn't send the same email to all the members on their list. Instead, specific content was delivered to target audience groups, such as sending information about Google Advertising training to customers using the Google platform for non-profit organizations.
Email marketing campaign sent by the GetResponse - TechSoup Polska client.
So, how important is email marketing for TechSoup Polska's profit?
Click this link to try GetResponse free for 30 days.
After 12 months, their newsletter orders increased by 1,200%! (And by the way, they used our email marketing program!)
Now that you know what e-marketing services are and why they are so important, let's take a look at our top ten recommendations for e-marketing services.
1. GetResponse (yes, this is us)
The best e-marketing services are GetResponse.
Key Features
Create automated email newsletters using the Marketing Automation Workflow Builder
Preview and test your emails before sending them by checking for spam and previewing your inbox
Segment your lists with advanced filters
Tracking openings, clicks, unsubscribes, purchases, etc.
Send emails according to each subscriber's time zone or depending on their behavior
Track and test your emails with A / B testing and analytics
Commit
Plans start at $ 15 a month for 1,000 subscribers. However, the Plus plan, which starts at $ 49 a month, has features like sales funnels, contact scoring, and automated workflow creation tools that make it easier to create email campaigns for small businesses. successful electronic. It offers two main types of discounts: 18% for annual plans and 30% for two years. There is also an additional mode for non-profit organizations.
Click this link to try GetResponse free for 30 days.
Free Account
A free trial account is available with access to all key features for 30 days, no credit card required.
Resume
Well, so we will try not to be biased here (and you will soon see that this is not the case).
But we believe that GetResponse is one of the best e-marketing services based on its versatility and ease of use.
Our email template library is packed with templates that small businesses and freelancers can use to create flawless professional email campaigns right out of the box.
All you have to do is use the drag and drop tool to customize the templates by adding your branding, images, and text. And you can also test and review them before sending them to recipients.
But the most powerful part of the GetResponse platform is its functionality. Simplify the most complex aspects of e-marketing.
For example, you can use the GetResponse workflow designer to view emails when they are created and decide when certain emails will be sent. So if you want a specific sentence to be sent to the reader only if they click the link, you can:
A marketing automation workflow created in the GetResponse workflow designer.
GetResponse can not only automatically segment contacts in your email list, but also rate them based on their level of participation.
If a potential customer is constantly opening emails or clicking on links, GetResponse will give them a higher "score" so that you can easily see which of your potential customers is most interested.
So if you want to send an offer to people who frequently interact with your emails or are regular customers, you can create a campaign focused on potential customers or high-performing subscribers.
Click this link to try GetResponse free for 30 days.
The GetResponse automation tools also allow you to send automatic responses to target groups in your lists, such as new subscribers and trash dropouts. instead of everyone on your list getting the same emails.
It also gives you access to other tools like Landing page builder, funnel builder, Facebook and Google Ads, as well as a webinar solution. Having these tools under one roof makes it easy to run successful email marketing campaigns without switching between platforms.
2. Mailchimp
Key Features
Easily automate scheduled email campaigns
Track the number of openings and clicks for individual campaigns
Check the success of each campaign with real-time reports
Commit
The free Mailchimp plan allows you to send emails for free until your contact list reaches 2000. However, the free plan has limited features. If you want to unlock them, the Mailchimp Essentials plan starts at $ 9.99 a month and gradually increases depending on the number of subscribers you have.
Click this link to try GetResponse free for 30 days.
Free Account
Yes-forever free rate.
Summary
MailChimp's simple drag-and-drop editor comes with a number of templates designed to provide quick responsiveness across all devices.
Small businesses can use templates and add logos, text blocks, and images, and then choose whether to send emails using regular or automated campaigns (on a paid plan).
Regular Mailchimp campaigns use HTML email, which also has an alternative in plain text, while automatic campaigns allow you to initiate the sending of an email, for example, if someone subscribes to a webinar or subscribes to your newsletter. News:
There is also a Mailchimp mobile app. Automatically syncs updates to your Mailchimp account so you can check your campaigns in real time from anywhere.
3. Omnisend
Key Features
Embed custom forms that direct subscribers to your mailing list
Launch email newsletters automatically
Combine email marketing campaigns with SMS, push notifications, and Facebook Messenger
Commit
Omnisend has four pricing plans, including free forever. Like the free Mailchimp plan, Omnisend is limited by the number of features you can access.
Payment options start at $ 16 a month for a standard plan that includes 15,000 emails and automation. And the Pro plan ($99 a month) includes advanced reporting and push notifications.
Free Account
Yes-forever free rate.
Click this link to try GetResponse free for 30 days.
Resume
Omnisend is a combination of marketing automation tools.
This tool is specifically designed for e-commerce platforms, as many of its built-in automation tools are related to cart opt-out, welcome lines, and transactional emails.
Using its advanced features, such as targeting, you can even send automated emails based on your buying behavior. You can segment customers based on past purchases, such as the average order price or purchase frequency, and target users accordingly.
For example, you can send an email newsletter to increase sales to people who recently bought a black T-shirt dress for at least $ 50:
For small e-commerce stores that rely on building relationships with their customers, Omnisend's segmentation capabilities, combined with automation workflows, can get you started on e-marketing quickly.
3. iContact
Key Features
Schedule automatic email newsletters that will trigger events, not a time or date.
Send campaigns to users based on advanced targeting filters, such as past gender, age, or purchasing behavior.
Creating an email newsletter using drag and drop (HTML knowledge is not required!)
Commit
The iContact Essential Plan starts at $ 30 per month for 500 subscribers, which includes a drag-and-drop tool editor, stock images, and welcome series automation. The professional plan starts at $ 99 per month for the same number of subscribers.
Click this link to try GetResponse free for 30 days.
Free Account
The free trial version is available for 30 days.
Resume
iContact's suite of email marketing tools combines templates, RSS feeds, surveys, and autoresponders, making it a versatile option for small businesses and freelancers.
Like the other tools on our list, the iContact drag-and-drop editor allows you to create flawless email campaigns without the need for HTML knowledge. You can then use their easy-to-use split A / B tests on some of your email contacts to see which message resonates the most:
Icontact A / B testing function.
In addition, the tool's form builder allows you to embed forms directly into your website, landing pages, and emails, making it easier to create a list of subscribers and manage them throughout their lifecycle.
iContact uses features like SpamcheckTM to increase delivery speed and make sure that every email you send ends up in your contact's inbox and not in the spam folder. This makes it easy to track the success of your campaigns and ensures that every email you send is read.
5. ConvertKit
Function
Link email subscription forms to custom landing pages
Create your own email marketing campaigns from scratch
Add trigger and automation rules to individual campaigns
Commit
ConvertKit offers a limited free perpetual plan that includes an unlimited number of landing pages and 1,000 subscribers. Paying for the Creator Plan ($29 per month) unlocks automatic sequencing, integration, and support.
Free Account
The free trial version is available for 14 days.
Click this link to try GetResponse free for 30 days.
Resume
ConvertKit is an e-marketing service designed specifically for creatives such as bloggers, designers, startups, or anyone who has a small business and wants to expand their list.
First of all, ConvertKit works very well with most of the major third-party apps on the web, including WordPress, Zapier, Squarespace, Instapage, Shopify, and WooCommerce, making it quick and easy to get started with the tool regardless of the platform. what you use.
They have three key areas that help in e-marketing:
The online registration form
Automation e-mail
Electronic Designer
Each of these features makes it easy to create simple, flexible elements for your website to attract subscribers and strengthen relationships.
Unlike other e-marketing tools, ConvertKit also allows you to edit sequences while they are running.
For example, you can use ConvertKit's automated workflows to modify content, create custom routes, and connect subscriber events without having to create new workflows. Just click on the event you want to edit and click " Save»:
6. AWeber
Function
Free template library with hundreds of designs to choose from
Designer of email templates based on artificial intelligence for automatic creation of branded emails
Combine landing pages and subscription forms to attract subscribers
Commit
AWeber prices depend on the number of subscribers and the duration of your contract. The cheapest plan is $ 19 a month for subscribers up to 500, and then the price will gradually increase along with their premium plans as your contact list grows.
You will get a 14% discount on the quarterly plan or 15% on the annual plan.
Free Account
The free trial version is available for 30 days.
Click this link to try GetResponse free for 30 days.
Resume
AWeber brings your e-marketing service to the basics.
The drag and drop designer makes it easy to create personalized emails thanks to a huge library of free templates. If you're in a hurry or need help with the design, its AI-based assistant will even create branded email templates for you in seconds.
All you have to do is enter the URL of your website and the designer will create a custom template for you to edit.:
AWeber is a smart designer.
In addition to this technology, AWeber is also one of the few e-marketing services that offers all of its features regardless of which data plan you choose.
And if you have any problems or questions, they also have a 24-hour customer support team ready to help.
You can also read: Comparison of GetResponse and AWeber
7. MailerLite
Function
Custom HTML and rich text editor for more complex projects
Built-in photo editor for changing images
An extensive library of templates for easily sending targeted emails to users
Commit
Like many of the other tools on our list, MailerLite has a perpetual free plan that allows you to send 12,000 emails a month to 1,000 subscribers.
However, the free forever plan has limited features, so if you need more, their paid plans start at $ 15 per month for 1,001-2,500 subscribers and unlimited emails.
Free Account
Yes-forever free rate.
Click this link to try GetResponse free for 30 days.
Summary
MailerLite is designed for small and medium-sized businesses and individual entrepreneurs who want to easily conduct professional marketing campaigns.
The tool's growing list of integrations includes Magento, Shopify, and WordPress, making it targeted at eCommerce vendors.
For example, you can use the MailerLite editor with drag-and-drop functionality to create automated email campaigns to target abandoned carts, subscribers, or even to get product reviews using built-in surveys.
MailerLite has also created an extensive educational program for its clients.
Each month, they launch marketing webinars, tutorials, and guides to help their clients create more successful email marketing campaigns.
8. Sendinblue
Function
Easily import your existing mailing list by uploading .csv and text files.
Send email newsletters to an unlimited number of contacts
Create your own transactional emails to automatically send after customers ' purchases
Commit
Sendinblue is the only tool on our list that charges you for the number of emails you send, not for your list of subscribers. A free account allows you to send up to 9,000 emails per month (300 emails per day) before you have to pay.
As your business expands, you can upgrade to a plan that meets your needs. The Lite plan includes 100,000 emails per month, unlimited daily sending, and AB tests for $ 25 per month.
Click this link to try GetResponse free for 30 days.
Free Account
Yes-forever free rate.
Resume
Sendinblue puts a lot of checkboxes for e-marketing services, such as form creation, segmentation, and automation.
In addition to the built-in CRM and landing page builder, it also has a special tool for creating transactional emails.
If you sell products online, this tool is a must.
You can configure this feature to link to your website using the API, SMTP Relay, or a plugin. Then, as soon as the buyer places an order, Sendinblue will automatically send them an email with details such as the order confirmation number, purchase date, and delivery address.:
The tool also has pre-built workflows that you can use to easily send emails. Or, if you want to customize them to meet your specific marketing goals, you can do that too.
9. Activatecampaign
Function
ActiveCampaign integrates with more than 200 applications and services
Keep track of where your contacts live or travel to better navigate
Create email campaigns quickly and easily with the drag-and-drop ad builder.
Commit
The ActiveCampaign Lite plan starts at $ 15 per month for up to 500 contracts ($9 per month if you pay an annual plan). This will give you an unlimited number of email submissions, marketing automation, and registration forms.
If you need more contacts or features, the Plus plan costs $ 70 per month ($49 per month for annual payments), or there's an Enterprise option that starts at $ 229 per month if you pay a year in advance.
Free account
14 days of a free trial.
Click this link to try GetResponse free for 30 days.
Resume
ActiveCampaign's e-marketing tool focuses on customer relationships through its built-in CRM.
First, features like lead scoring and advanced targeting allow you to create targeted content to send to subscribers on a smaller scale. If you are a freelancer or a small business owner, this will allow you to easily find contacts and send personalized offers and information.
ActiveCampaign also has powerful automation features.
You can use automation to automatically update your contact details and potential customers. In addition to this, you can use this tool to create complex workflows that combine triggers, actions, and logic to send specific emails.
This is more complex than the other tools on our list. But if you're looking for an email marketing service that can effectively target small groups of contacts, ActiveCampaign has the features to make that happen.
You can also read: GetResponse vs ActiveCampaign
10. Moosend
Function
Automatic tracking of e-mail scanning in real-time
A list of segments on the basis of log data
Customize your emails with the code review tool if you are good at HTML or CSS
Commit
The free plan includes unlimited emails, registration forms, reports, and analytics. If you need landing pages, transactional emails, and phone support, the Pro plan starts at $ 8 a month.
Free Account
Yes-forever free rate.
Click this link to try GetResponse free for 30 days.
Resume
Moosend is aimed at e-commerce providers and agencies who need a low-cost tool that still has the power.
It has all the marketing automation tools that most other tools have, such as multiple email campaigns, newsletters, and mailing lists. It also has a number of customizable templates that you can use to create quick and easy email campaigns with responses.
What makes this tool ideal for small businesses and freelancers is that you can add custom subscription forms to your marketing platforms, such as your blog or Facebook page.:
This way, you can easily build your list of subscribers using a multi-channel approach, while still having access to other tools like automated workflows and real-time campaign analytics.
|
Feature |
1.
GetResponse |
2.
Mailchimp |
3.
Omnisend |
4.
iContact |
5.
ConvertKit |
6.
AWeber |
7.
MailerLite |
8.
Sendinblue |
9.
ActiveCampaign |
10.
Moosend |
|
Email Marketing |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
|
Segmentation |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
|
Email Creator |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
|
Spam Check & Inbox Preview |
Yes |
No |
No |
No |
No |
No |
No |
No |
Yes |
Yes |
|
Built-in Image Editor |
Yes |
Yes |
No |
No |
Yes |
No |
No |
No |
No |
Yes |
|
Marketing Automation |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes (Limited) |
Yes |
Yes |
Yes |
Yes |
|
Signup Forms |
Yes |
Yes |
Yes |
No |
Yes |
Yes (Limited) |
Yes |
Yes |
Yes |
Yes |
|
Landing Pages |
Yes |
Yes |
No |
Yes |
Yes |
Yes |
Yes |
Yes |
No |
Yes |
|
A/B Testing & Analytics for Landing Pages |
Yes |
No |
No |
No |
Yes (Limited) |
No |
Yes |
No |
No |
Yes |
|
Surveys |
Yes |
Yes |
No |
No |
No |
No |
Yes |
No |
No |
No |
|
Conversion Funnels |
Yes |
No |
No |
No |
No |
No |
No |
No |
No |
No |
|
Facebook Ads |
Yes |
Yes |
Yes |
No |
No |
No |
No |
Yes |
Yes |
No |
|
Google Ads |
Yes |
Yes |
Yes |
No |
No |
No |
No |
Yes |
No |
No |
|
Social Ads Creator |
Yes |
No |
No |
No |
No |
No |
No |
Yes |
No |
No |
|
Webinars |
Yes |
No |
No |
No |
No |
No |
No |
No |
No |
No |
|
Push Notifications |
Yes |
No |
Yes |
No |
No |
No |
No |
No |
No |
No |
|
24/7 Support Access |
Yes |
Yes |
Yes |
No |
No |
Yes |
Yes |
No |
Yes |
No |
|
Phone Support |
No |
No |
No |
Yes |
No |
Yes |
No |
Yes |
Yes |
No |
|
Integrations |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
Comparison of the functions of e-marketing services
To make it easier for you to choose the best e-marketing service, we have selected X key features and highlighted which platforms offer them as part of their tool.
Author's note: This comparison is current as of November 2, 2020. We do our best to make it as accurate as possible, and we regularly review it, however, if you want to see the offer of our competitors, you should check it on their official website or contact their representatives.
Click this link to try GetResponse free for 30 days.
Now that we've explored the best e-marketing services, let's discuss the types of businesses that benefit from them.
What types of businesses can benefit from using e-marketing services?
A 2018 report by Fluent on incoming messages found that 80% of Americans check their email at least once a day. This means that every type of business should use email marketing as a way to increase revenue.
If we reduce this number, email marketing can help businesses in three key areas:
Building a strong brand-customer relationship
Increase the loyalty of your customers or subscribers with useful emails
Increase your conversion rate through sales and marketing offers
And thanks to more affordable services, email marketing is no longer just for large companies. In fact, email marketing is one of the best options for small businesses, consultants, and freelancers who need to increase their income on a tight budget.
You can divide the benefits into three main areas:
Key Benefit #1: You can use email to build and strengthen relationships with your prospects and customers.
If you are a small business owner or freelancer, expanding your customer base is difficult.
But email marketing can give you a quick way to expand your audience and paying customer base.
You can send blog or product news to your list and strengthen your relationships with subscribers. All you have to do is take advantage of the e-marketing service's features, such as templates and targeting, to send out professional, honed campaigns.
If you are a consultant or freelancer, you can offer discounted Christmas packages to existing customers instead of manually sending them to each customer. Using the targeting and personalization features in the email marketing service, you can even customize your offer based on a customer's previous purchase.
Will your sales or revenue increase immediately? No. But email marketing works best when you do it regularly and often.
Key Advantage #2: You can use email marketing as a two-way street to learn more about your customers
What do you really know about your customers?
For small businesses and sole proprietors, getting an idea of your customers ' needs, buying habits, and feedback is one of the most useful aspects of e-marketing.
You can use email campaigns to send surveys asking for feedback about:
What they hope to remove from your list
Topics that they would like to see in their content
Your previous job
Launch a product so you can improve your future offerings
You can also use these campaigns to find out which links your customers click on and which products and offers they are most interested in.
Remember, you may think that your product or service is great.
But how do your customers feel?
Once you get the answers, you can use any information you get to provide your customers with better content and solutions that really matter to them.
What kind of return on investment can you expect from an e-marketing service?
Marketing can be an expensive endeavor, especially for small businesses or startups.
This is another reason why email marketing has retained the top spot as the most popular marketing channel.
The DMA study found that the average email ROI is $ 42 for every dollar spent.
Click this link to try GetResponse free for 30 days.
There are several explanations for this.
First, more than 80% of consumers check their email daily, more than half of them do it from 1 to 3 times a day. That's more than any other marketing channel like Facebook or Google can say.
Second, as we've reported before, email offers you a more personalized way to communicate with your customers. This is a space where you can contact them by name and talk to them about their problems one-on-one.
Finally, email is converted better than other channels.
In GetResponse's annual email marketing benchmark report, we see that the average email click-through rate exceeds 3.4%.
And if you look at specially initiated emails, engagement is 3 times higher.
The effectiveness of different types of email: comparison of newsletters, trigger emails, autoresponders, and RSS messages.
If you're still not sure, take a look at another example:
LandCafe realized the power of e-marketing when the company used it to increase sales of artisanal coffee beans online.
Instead of sending out promotional emails to customers, LandCafe organized a campaign to introduce customers to their products.
The company used GetResponse to launch a campaign consisting of six emails with an explanation:
Where does the coffee come from
Why is your coffee better than other brands?
Characteristics of different types of coffee depending on their origin
Differences between single-origin coffee and mixed coffee
Master class on coffee grinding
How to read product labels in detail
When LandCafe finally introduced the campaign, the following information was sent to their customers ' mailboxes:
Lukasz Janik, the company's founder, said that the campaign was built specifically for its main target audience: people who know the difference between the quality of artisan and mass-produced coffee.
"Our customers are making informed decisions that led us to the idea of an educational campaign that could make our subscribers more knowledgeable and ready to buy," he said.
Results?
Sales rose 41.30% during the campaign and 13.30% after customers received a discount coupon to encourage the initial purchase.
Which e-marketing software is best for you?
Choosing the right e-marketing service depends on what you need.
Ultimately, your choice will depend on two factors: how large your contact list is and what your overall email marketing strategy is.
Some tools are cheaper than others, but they also lack some additional features, such as segmentation and automation.
Whatever your needs, one thing is for sure-choosing the right e-marketing service is essential to building an e-marketing strategy. Take your time, explore and invest wisely!
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