When it comes to returning on investment, nothing beats email marketing.
Click this link to try GetResponse free for 30 days.
Resume
Moosend is aimed at e-commerce providers and agencies who need a low-cost tool that still has the power.
It has all the marketing automation tools that most other tools have, such as multiple email campaigns, newsletters, and mailing lists. It also has a number of customizable templates that you can use to create quick and easy email campaigns with responses.
What makes this tool ideal for small businesses and freelancers is that you can add custom subscription forms to your marketing platforms, such as your blog or Facebook page.:
This way, you can easily build your list of subscribers using a multi-channel approach, while still having access to other tools like automated workflows and real-time campaign analytics.
|
Feature |
1.
GetResponse |
2.
Mailchimp |
3.
Omnisend |
4.
iContact |
5.
ConvertKit |
6.
AWeber |
7.
MailerLite |
8.
Sendinblue |
9.
ActiveCampaign |
10.
Moosend |
|
Email Marketing |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
|
Segmentation |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
|
Email Creator |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
|
Spam Check & Inbox Preview |
Yes |
No |
No |
No |
No |
No |
No |
No |
Yes |
Yes |
|
Built-in Image Editor |
Yes |
Yes |
No |
No |
Yes |
No |
No |
No |
No |
Yes |
|
Marketing Automation |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes (Limited) |
Yes |
Yes |
Yes |
Yes |
|
Signup Forms |
Yes |
Yes |
Yes |
No |
Yes |
Yes (Limited) |
Yes |
Yes |
Yes |
Yes |
|
Landing Pages |
Yes |
Yes |
No |
Yes |
Yes |
Yes |
Yes |
Yes |
No |
Yes |
|
A/B Testing & Analytics for Landing Pages |
Yes |
No |
No |
No |
Yes (Limited) |
No |
Yes |
No |
No |
Yes |
|
Surveys |
Yes |
Yes |
No |
No |
No |
No |
Yes |
No |
No |
No |
|
Conversion Funnels |
Yes |
No |
No |
No |
No |
No |
No |
No |
No |
No |
|
Facebook Ads |
Yes |
Yes |
Yes |
No |
No |
No |
No |
Yes |
Yes |
No |
|
Google Ads |
Yes |
Yes |
Yes |
No |
No |
No |
No |
Yes |
No |
No |
|
Social Ads Creator |
Yes |
No |
No |
No |
No |
No |
No |
Yes |
No |
No |
|
Webinars |
Yes |
No |
No |
No |
No |
No |
No |
No |
No |
No |
|
Push Notifications |
Yes |
No |
Yes |
No |
No |
No |
No |
No |
No |
No |
|
24/7 Support Access |
Yes |
Yes |
Yes |
No |
No |
Yes |
Yes |
No |
Yes |
No |
|
Phone Support |
No |
No |
No |
Yes |
No |
Yes |
No |
Yes |
Yes |
No |
|
Integrations |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
Comparison of the functions of e-marketing services
To make it easier for you to choose the best e-marketing service, we have selected X key features and highlighted which platforms offer them as part of their tool.
Author's note: This comparison is current as of November 2, 2020. We do our best to make it as accurate as possible, and we regularly review it, however, if you want to see the offer of our competitors, you should check it on their official website or contact their representatives.
Click this link to try GetResponse free for 30 days.
Now that we've explored the best e-marketing services, let's discuss the types of businesses that benefit from them.
What types of businesses can benefit from using e-marketing services?
A 2018 report by Fluent on incoming messages found that 80% of Americans check their email at least once a day. This means that every type of business should use email marketing as a way to increase revenue.
If we reduce this number, email marketing can help businesses in three key areas:
Building a strong brand-customer relationship
Increase the loyalty of your customers or subscribers with useful emails
Increase your conversion rate through sales and marketing offers
And thanks to more affordable services, email marketing is no longer just for large companies. In fact, email marketing is one of the best options for small businesses, consultants, and freelancers who need to increase their income on a tight budget.
You can divide the benefits into three main areas:
Key Benefit #1: You can use email to build and strengthen relationships with your prospects and customers.
If you are a small business owner or freelancer, expanding your customer base is difficult.
But email marketing can give you a quick way to expand your audience and paying customer base.
You can send blog or product news to your list and strengthen your relationships with subscribers. All you have to do is take advantage of the e-marketing service's features, such as templates and targeting, to send out professional, honed campaigns.
If you are a consultant or freelancer, you can offer discounted Christmas packages to existing customers instead of manually sending them to each customer. Using the targeting and personalization features in the email marketing service, you can even customize your offer based on a customer's previous purchase.
Will your sales or revenue increase immediately? No. But email marketing works best when you do it regularly and often.
Key Advantage #2: You can use email marketing as a two-way street to learn more about your customers
What do you really know about your customers?
For small businesses and sole proprietors, getting an idea of your customers ' needs, buying habits, and feedback is one of the most useful aspects of e-marketing.
You can use email campaigns to send surveys asking for feedback about:
What they hope to remove from your list
Topics that they would like to see in their content
Your previous job
Launch a product so you can improve your future offerings
You can also use these campaigns to find out which links your customers click on and which products and offers they are most interested in.
Remember, you may think that your product or service is great.
But how do your customers feel?
Once you get the answers, you can use any information you get to provide your customers with better content and solutions that really matter to them.
What kind of return on investment can you expect from an e-marketing service?
Marketing can be an expensive endeavor, especially for small businesses or startups.
This is another reason why email marketing has retained the top spot as the most popular marketing channel.
The DMA study found that the average email ROI is $ 42 for every dollar spent.
Click this link to try GetResponse free for 30 days.
There are several explanations for this.
First, more than 80% of consumers check their email daily, more than half of them do it from 1 to 3 times a day. That's more than any other marketing channel like Facebook or Google can say.
Second, as we've reported before, email offers you a more personalized way to communicate with your customers. This is a space where you can contact them by name and talk to them about their problems one-on-one.
Finally, email is converted better than other channels.
In GetResponse's annual email marketing benchmark report, we see that the average email click-through rate exceeds 3.4%.
And if you look at specially initiated emails, engagement is 3 times higher.
The effectiveness of different types of email: comparison of newsletters, trigger emails, autoresponders, and RSS messages.
If you're still not sure, take a look at another example:
LandCafe realized the power of e-marketing when the company used it to increase sales of artisanal coffee beans online.
Instead of sending out promotional emails to customers, LandCafe organized a campaign to introduce customers to their products.
The company used GetResponse to launch a campaign consisting of six emails with an explanation:
Where does the coffee come from
Why is your coffee better than other brands?
Characteristics of different types of coffee depending on their origin
Differences between single-origin coffee and mixed coffee
Master class on coffee grinding
How to read product labels in detail
When LandCafe finally introduced the campaign, the following information was sent to their customers ' mailboxes:
Lukasz Janik, the company's founder, said that the campaign was built specifically for its main target audience: people who know the difference between the quality of artisan and mass-produced coffee.
"Our customers are making informed decisions that led us to the idea of an educational campaign that could make our subscribers more knowledgeable and ready to buy," he said.
Results?
Sales rose 41.30% during the campaign and 13.30% after customers received a discount coupon to encourage the initial purchase.
Which e-marketing software is best for you?
Choosing the right e-marketing service depends on what you need.
Ultimately, your choice will depend on two factors: how large your contact list is and what your overall email marketing strategy is.
Some tools are cheaper than others, but they also lack some additional features, such as segmentation and automation.
Whatever your needs, one thing is for sure-choosing the right e-marketing service is essential to building an e-marketing strategy. Take your time, explore and invest wisely!
0 Comments