Choosing the right email marketing platform can significantly impact your campaign's success.
Key Features Comparison
Feature GetResponse UniSender Email Editor Drag-and-drop, HTML Drag-and-drop, HTML Automation Advanced workflows, marketing automation Basic automation, autoresponders Landing Pages Built-in, customizable Built-in, customizable Forms and Pop-ups Various types, easy to create Variety of forms, basic pop-ups Integrations Extensive, including CRM, e-commerce, analytics Good integration options, including CRM, e-commerce Analytics and Reporting Detailed reports, A/B testing Comprehensive analytics, A/B testing Pricing Tiered pricing, based on contacts Tiered pricing, based on contacts
Feature | GetResponse | UniSender |
---|---|---|
Email Editor | Drag-and-drop, HTML | Drag-and-drop, HTML |
Automation | Advanced workflows, marketing automation | Basic automation, autoresponders |
Landing Pages | Built-in, customizable | Built-in, customizable |
Forms and Pop-ups | Various types, easy to create | Variety of forms, basic pop-ups |
Integrations | Extensive, including CRM, e-commerce, analytics | Good integration options, including CRM, e-commerce |
Analytics and Reporting | Detailed reports, A/B testing | Comprehensive analytics, A/B testing |
Pricing | Tiered pricing, based on contacts | Tiered pricing, based on contacts |
In-Depth Comparison
GetResponse
Strengths:
UniSender
Strengths:
Factors to Consider When Choosing
- Email List Size: If you have a large email list, UniSender's pricing might be more attractive.
- Automation Needs: If automation is crucial for your marketing strategy, GetResponse offers more advanced options.
- Budget: Consider your overall marketing budget and the features you need.
- Ease of Use: Both platforms are user-friendly, but GetResponse might have a slight edge in terms of interface.
- Customer Support: Evaluate the quality of customer support offered by both platforms.
Getresponse vs Unisender
Get Response is a multi-channel marketing platform founded in 2002. It operates in 29 countries; the main language of service is English.
Click this link to try GetResponse free for 30 days.
Newsletters are just one of the service modules. In addition to email, there are webinars, landing pages, surveys, paid advertising prospects, etc.
Unisender is an international bulk postal service that has been operating in the market since 2008. Customers of this service include SMEs and content projects in the service sector and online shopping. Unisender is an analog of getting Response tailored for email marketing.
The features of the service include excellent delivery,a user-friendly interface,a large number of integrations, and special tools for improving mail delivery. For example, health marketing. The service reviews mailings and suggests ways to improve them.
In addition to newsletters, Unisender offers its customers automatic messages on social networks, text messages and Viber messages, and commercial correspondence.
Email Builder, Creating models
With the help of builders, you can collect letters from the finished blocks. It allows you to create newsletters in a few hours without a designer or programmer.
The most important thing for email builders:
- Parcel number;
- Number and variety of ready-made models;
- Letter Adaptability-Beautiful display of smartphones and computers;
- The convenience of testing ready-made layouts.
- Compare elements of builders:
Deliverability and Support: The Unsung Heroes
While features are essential, deliverability and support often make or break an email marketing campaign.
- Deliverability: How well your emails reach the inbox is crucial. Both GetResponse and UniSender have dedicated teams to optimize deliverability, but real-world performance can vary. Look for platforms that offer features like email authentication, IP warming, and spam testing.
- Support: When issues arise, you need timely and effective support. Compare the availability of support channels (live chat, email, phone), response times, and the overall helpfulness of the support team.
Additional Factors to Consider
- Integrations: Ensure the platform integrates seamlessly with your other marketing tools, such as CRM, e-commerce platforms, and analytics software.
- Scalability: If your business is growing rapidly, consider how the platform can handle increased email volumes and subscribers.
- Pricing Structure: Beyond the base plan, evaluate additional costs for features, overage fees, and hidden charges.
- User Reviews and Testimonials: Read reviews from other users to gain insights into their experiences.
Other Notable Email Marketing Platforms
If you're open to exploring other options, here are a few additional platforms to consider:
- Mailchimp: Known for its user-friendliness and free plan, but can become expensive for larger lists.
- Constant Contact: Offers a balance of features and ease of use, with a focus on small businesses.
- ActiveCampaign: Provides advanced automation and CRM capabilities, but can be complex for beginners.
- ConvertKit: Popular for creators and bloggers, with a focus on email newsletters and automation.
The response constructor allows you to create responsive emails, but there are only 10 blocks, one of which will not be available for free plans until February 2021.
Email Builder contains blocks with buttons, text, images, videos, indents, social networking, and product cards.
The response constructor adds a default header and footer to each email, which can only be changed by logo and link. The rest of the floor plan is composed of nine available blocks. All other blocks must be added with tags and can only be modified by the designer.
Each block has a different default setting. For example, you can add a photo to a block with a photo on it and add a link. It is not possible to adjust the indentation and change the distance between blocks is just a"spaced" block.
Product cards are standard and related to the internal functions of the service.
To use the product card, you need to create a"store".
The trick of the Response constructor is to test emails in your inbox from various email clients.
Unfortunately, from domestic postal service providers, when testing a letter from the answer, there is only Yandex
The Unisender constructor contains 14 blocks. All blocks are flexibly configured and interconnected. Footer, header,unsubscribe-all these parts can be assembled, customized and saved from scratch for use in any email.
The builder allows you to hide individual email elements from computers and smartphones and create amp models. You can add a version of the amplifier to block the constructor.
You can terminate your home internet with a larger data plan and use the Internet using the mobile hotspot feature
Click this link to try GetResponse free for 30 days.
You can also create various product cards: images, prices,cross-pricing, buttons, etc. It can be aligned horizontally or vertically.
In Unisender, you can create unusual product cards and customize the display of these blocks on mobile devices
Assemble cards and layouts from constructors-to create a showcase of product cards, you do not need to bind functions.
Create your own template code. Responsive and Unisender.
This template looks like this: In the editor,you can edit either the finished layout or the template, you can organize the letter from scratch.
You can use the font and intermediate settings, as well as edit the text version of the letter.
Choosing the Right Email Marketing Platform: A Deeper Dive
Understanding Your Specific Needs
To make an informed decision, it's crucial to pinpoint your specific requirements. Consider the following:
- Business Size and Industry: Small businesses often prioritize cost-effectiveness and ease of use, while larger enterprises may require advanced features and scalability.
- Email List Size: The number of subscribers will influence your choice of pricing plans and platform capabilities.
- Marketing Goals: Define your objectives (e.g., lead generation, sales, customer retention) to identify essential features.
- Technical Expertise: Consider your team's technical skills to determine the complexity of the platform you can handle.
- Budget: Allocate a realistic budget for your email marketing efforts.
Key Considerations for Decision Making
Once you've clarified your needs, focus on these key factors:
- Ease of Use: A user-friendly interface saves time and reduces errors.
- Design Capabilities: Evaluate the quality and customization options for email templates.
- Automation Features: Assess the ability to create complex automation workflows.
- Analytics and Reporting: Comprehensive data insights are essential for optimization.
- Customer Support: Reliable support is crucial for troubleshooting and guidance.
- Integrations: Check for compatibility with your existing tools (CRM, e-commerce, etc.).
- Pricing: Compare plans, features, and costs to find the best value.
Additional Tips
- Free Trials: Take advantage of free trials to test platforms firsthand.
- Demo Requests: Schedule demos to ask questions and see the platform in action.
- User Reviews: Read reviews to gain insights from other users' experiences.
- Scalability: Ensure the platform can accommodate future growth.
By carefully considering these factors and conducting thorough research, you can select the email marketing platform that perfectly aligns with your business goals.
Technical Support and Training
Get Response provides 24/7 support in English only. Russian support works from 09:00-17:00 Moscow time. Support form-answers to simple questions that provide links to documents. Communication with support occurs only in online chats on the site.
Unisender customer service is available 24/7 in Russian, English and Ukrainian. There are practitioners who not only answer questions about the service but also tell us how to improve the appearance of letters, how not to access spam or how to build segments.
The team responds to service conversations, social networking sites, and emails. Phone support is also available.
All Unisender customers receive free email marketing consultation from experts upon request.
Get Answer has its own academy where users learn to send emails for a fee. The service also has an English knowledge base, but there are no detailed step-by-step setup instructions.
Unisender also operates a paid email marketing school. Other sources of information include the knowledge base of the service, the dictionary of email marketing, and the Unicender Blog.
Unique Chips
GetResponse is a comprehensive marketing platform. In addition to mail, you can:
- Create a simple landing page;
- Doing research;
- Gather an audience for advertising;
- Webinar held;
- Send Push messages;
- Even do small online stores.
The platform is ideal if you are engaged in lead generation through webinars or plan to start an information company.
Because of the large number of response modules you get,it takes a lot of time to fix the settings of the service, and support is not very useful here.
Unisender is designed for email. The service pays a lot of attention to checking spam, forwarding potential, and improving email marketing metrics. For this, Unicender has smart tools:
- Recommendations for improving letters;
- Marketing Health is a kind of dashboard review;
- Compare the effectiveness of mailing lists by industry.
- In addition to newsletters, it offers automatic messages on social networks, text messages, and Viber messages.
Unisender has a minimalist interface, and if it can be difficult to set up tools(built-in order forms and order and cancellation tools), customer service will help.
You can also subscribe to paid services, ranging from domain settings for mailing lists to full turnkey email marketing.
Output
Responsiveness and Unisenders solve different business problems and are customized for different customers.
Who answers:
- Build Lead Generation Webinars;
- Simple Information Bus;
- Shops that work on Etsy or Amazon.
The service focuses more on the Western market in terms of integration, feasibility, and support work.
Unisender is an alternative to email marketing. Response.
Who Usicender is suitable for:
- Small businesses that want to earn money through mail, service applications, or collect orders from letters;
- Content projects that need to collect contact information and submit summaries;
- Companies that rely on personal communication with customers to increase sales.
Certain services to choose are yours. Take your time. The following is an example of a procedure to help you make a decision:
Service Registration;
Carefully study the rates, estimate the cost, taking into account the forecast base growth this year;
- Create a newsletter template;
- Send an email to a peer group;
- Evaluate how comfortable your work in the office;
Support stories.
Join Unicender to test services. You can ask more questions in chat rooms. Good luck!
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