GetResponse vs ActiveCampaign: what to choose?

Choosing the right e-marketing software for your business is difficult.

And if you're reading this, it's probably because you're trying to make a difficult decision right now about which tool is better between GetResponse and ActiveCampaign.

Click this link to try GetResponse free for 30 days.

Of course, we are a bit biased, since we built the first one.

We think GetResponse is number 1 because we built it with great email marketing capabilities, drag and drop constructor, conversion funnel, and other built-in features.

But we want you to judge here. So, in this post, we will compare the ActiveCampaign and GetReponse functions so that you can choose which one is best for your business. Let's dive in.

Author's note:

This comparison is valid as of November 16, 2020. We do our best to make it as accurate as possible, and we regularly review it, however, if you want to get acquainted with the offer of our competitors, you should check it on their official website or contact your representatives.


1. Which one has the best e-marketing features?


Software for the GetResponse mail marketing control panel.

GetResponse Control Panel

The GetResponse e-marketing service is the bread and butter of our platform.

With our email marketing platform, you can use templates or create emails from scratch and create a complete email marketing campaign from scratch. This makes it ideal for sending:


Answering machines

Email sequences

Segmented campaigns

Automatic RSS feeds (blog posts)

If you have an existing contact list, you can easily import them en masse using a CSV file or by integrating with external services.

So what makes it useful for small businesses?

Not only is it very easy to use (the drag and drop designer allows you to quickly create a professional-looking email with your own copy and images), but it also attracts potential customers and customers for you.

For example, when an email arrives in your contact's mailbox, GetResponse tracks how many times it was opened and whether the potential customer clicked on any links. From here, you can see which contacts on your list are most interested and can buy your products, and run A / B tests to make future campaigns more successful.

It won't take you long. The Quick Actions menu allows you to quickly and easily create professional email marketing campaigns. If you need more information, the main navigation menu is equipped with all the tools you need to create a campaign that will expand your list:

"Quick Actions" and the full navigation menu on the GetResponse toolbar.

The best part is that, unlike many other tools on the market, GetResponse is fully equipped with other features such as landing pages, conversion funnels, and webinars that increase the chances of your email campaigns succeeding. .


ActiveCampaign Panel

The ActiveCampaign e-marketing package is also impressive.

You can use the software to create different types of email marketing campaigns, such as trigger and target emails, as well as autoresponders. It also has pre-created email funnels, which are useful if you need to set up a campaign quickly or if you are new to email marketing.

Like GetResponse, ActiveCampaign also has a drag-and-drop tool that makes it easy to create professional email campaigns without any programming experience. There is also an extensive library of mobile device templates that you can use to start a successful email newsletter.

The verdict:

The biggest difference between the two platforms is the number of features each offers. GetResponse has a full suite platform, but ActiveCampaign lacks features like a conversion funnel, webinars, and social media tools that make it easy to launch successful email marketing campaigns.

2. If you need to pass surveys, do the tools allow it?


GetResponse has a poll generator that you can use to create custom polls and add them directly to your email campaigns. With the drag and drop constructor, you can create your own surveys using:

multiple choice responses

text responses

of the subscription form

Once you've created a survey, all you have to do is add a link to it when creating an email, and you're done. You can also use these surveys in GetResponse webinars to collect data about participants.

An image showing the first step in creating polls in GetResponse.

Create a survey in GetResponse

The drag and drop editor also makes it easy to customize your surveys by adding:

your logo / brand.

multiple choice questions.

subscription forms.

up to 50 pages (useful for detailed feedback).

amendments to the survey that has already been published.

And if you want to use an external polling platform to poll your audience, GetResponse syncs with most of them, either with their built-in integration or with Zapier integration.


At the moment, ActiveCampaign does not have its own survey tool. But it integrates with third-party tools like SurveyMonkey, Survicate, and Typeform.

This way, you can link surveys to email and automation campaigns, and responses will be sent directly to your ActiveCampaign account.

The verdict:

If you don't want to use an external platform to conduct simple surveys, GetResponse is the right choice.

But if you want to use an external platform and don't mind integration, both GetResponse and ActiveCampaign will work just as well.

You may also like:

AWeber vs GetResponse - Which one offers a better deal

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GetResponse vs ConvertKit: what you need to know

3. Performance is a big issue, so which tool is the best fit?


An email marketing tool is only useful if those emails actually end up in your contacts ' inboxes.

At GetResponse, we pride ourselves on having a total deliverability of 99% for our customers.

So why and why is our deliverability rate so high?

Much of our success is due to factors such as the content of the messages and the trust we have established with Internet service providers (ISPs) around the world.

They trust us because we not only adhere to a zero-tolerance policy for spam, but also make it easier to keep lists clean with our administration tools and track undelivered email addresses to make sure they are leaked.

We have also created an internal anti-abuse system called Hydra, which helps identify and assess the potential threats they pose to our customers ' reputation and delivery capabilities.

Another thing that sets us apart is that we have two full-time teams dedicated to delivering and executing emails, and we have been in this business for over 20 years.

In other words, if you send emails with us, you are in good hands.


ActiveCampaign also provides high-speed delivery of your emails.

A study conducted by Email Tool Tester tracked the percentage of incoming messages of the tool (slightly different from deliverability, but relevant) and found that in September 2020 it was 73%. In the same month, GetResponse scored 86%.

But take these results with a grain of salt. They often fluctuate, and even the best results, such as GetResponse and ActiveCampaign, experience ups and downs. In addition, deliverability is closely related to the content of your message, not just the platform you use to send emails.

The verdict:

Both tools can deliver your emails to their destination.

4. Do you both offer landing pages?


Yes. GetResponse has a tool with which you can create your own pages or use more than 180 different templates to create the perfect landing page.

The landing page templates by GetResponse.

Like the email drag-and-drop tool, the GetResponse landing page builder is easy to use. You can create professional and mobile responsive landing pages without any programming experience.

And if you want to add code? Using the editor, you can add your own code using HTML, CSS, or Javascript. If you want to add or embed external elements, all you have to do is quickly cut and paste.

And to make the page brighter, the tool has a built-in image editor that allows you to add your own images. You can also import photos directly from Shutterstock, or even add cool Giphy GIFs to your landing page.

GetResponse landing page constructor.

Once you are satisfied with the appearance of your landing page, you can launch it right away and start collecting leads that will be filtered directly to your mailing lists.

With the landing page constructor, you can:

structure your landing page with sections 

add blocks of content to images, video, text, and buttons 

add static and a pop-up form 

add the registration form for the webinar 

add a sense of urgency using countdown timers 

collect payments with PayPal integration 

to add icons for social networking 

add UI code using HTML, CSS or Javascript 

review your landing page to see how it looks on a computer or mobile device


ActiveCampaign also recently released a built-in landing page builder.

Like GetResponse, it has a drag-and-drop design tool built with ease of use in mind. You can create professional looking landing pages in just a few clicks:

Target pages of the CA.

There is also a library of templates from which you can choose, and you can modify parts of the template to add your own images, videos, and calls to action.

The verdict:

Both of these tools offer excellent value for money for landing page developers.

5. What about conversion funnels?


Building funnels can be tricky, but GetResponse has simplified this once-complicated process.

The funnel conversion feature in GetResponse makes it very easy to create successful conversion funnels, even if you've never done it before. Sequences are pre-prepared scenarios of what a typical conversion might look like.

For example, if you are trying to sell a course, the conversion path might look like this:

Example of the GetResponse funnel script.

Thanks to the funnel function, each step of this transformation is automatically broken down into steps that you can visualize:

The display of the sequence of converting from GetResponse.

Not only can you see how successful each step on the conversion path is, but you can also track how profitable your efforts are. You can see how many potential customers enter your funnel and how many eventually become paying customers.

Best of all? All the tools you need to build your conversion funnel are already part of GetResponse.


ActiveCampaign does not currently offer conversion sequences.

The verdict:

Facebook Dashboard If you are looking for a solution that combines multiple channels (email, landing pages, sales pages, Facebook ads, Facebook pixels, etc.) into one simple dashboard, then GetResponse is the right choice.

6. You may need webinars that have this feature?


You can start an interactive webinar directly from the GetResponse dashboard.

The webinar software functionality allows you to create webinars with a custom webinar URL, subscription forms, and built-in surveys and surveys:

How do I do this?

Since webinars are linked to GetResponse, each selection will be automatically added to your mailing lists and processed. If you run the webinar using GetResponse, you will have access to key features such as:

Design tools and interactive whiteboard

Screen Sharing / Interactive chat

Record (so that you can resend the webinar after it is completed)

questions and answers

Moderate the chat

Multiple hosts

However, the GetResponse webinar tool stands out because it has a pre-created promo machine that you can use to sell things as part of your webinars. The machine has such features as:

Pre-designed registration pages

Advanced Subscription Settings

Payment gateways

With these features, you can sell products, services, and courses directly from your webinars.


ActiveCampaign does not have its own webinar tool. But it can be integrated with tools like GoToWebinar, StealthSeminat, and WebinarNinja to conduct webinars directly from the software.

The verdict:

GetResponse comes with built-in webinar software that you don't have to pay extra for. And if you want to use an external tool to run webinar campaigns, both platforms are easily integrated with them.

7. Is it possible to place ads on Facebook or Google?


GetResponse has a set of tools that were created specifically to allow small businesses and freelancers to create successful advertising campaigns on Facebook and Google without taking much time.

Let's first take a look at the Facebook Ads Tool, which makes it easy to create and publish ads from the tool's dashboard directly on social networks.

First, you can create a list to target your ad by selecting from categories such as website visitors, similar audiences, or existing contacts.

Facebook ads on GetResponse.

You can then use the Social Ads Creator app to create professional and engaging Facebook ads that look like they were created directly by the designer. Like other GetResponse features, the ad builder is a simple drag-and-drop tool that anyone can master.:

The Social Ads Creator app on the GetResponse site.

Once you're happy with how your ad looks, all you have to do is submit it and you're done.

We also recently launched a tool that lets you create Google Ads from your dashboard. All you have to do is add your Google Ads account, add content to your ad, create a target audience, and set a budget:

Google Advertising adjusts your budget.



Facebook Facebook Facebook Ads: You can't launch Facebook or Google Ads from ActiveCampaign, but you can sync your Facebook Ads account and add or remove contacts from custom Facebook audiences.

The verdict:

If you're looking for simplicity in your paid ad campaigns, GetResponse will help you.

8. Which tool is best for segmentation?


We believe that our lead generation toolset makes it easy to attract leads and turn them into paying customers.

How? Using segmentation to create highly targeted and personalized emails that give your contacts the impression that you're talking to them one - on-one.

Segmentation of your mailing list on GetResponse.

It all starts with our forms, which we have created to collect the most useful data from contacts when they sign up via a newsletter or landing page.

Once they get into your contact list, you can tag them based on their behavior and send targeted emails to specific groups.

What makes GetResponse different is that it automatically selects the most active contacts from your list so that you can target them.

We call this evaluation of employee engagement. Using real-time data, GetResponse scores each contact in your list on a five-point scale:

Unoccupied (when someone is not interested in the content you send them ... generally)




High engagement (when someone likes the content you send and actively opens emails and clicks on links)

The participation score will be displayed in your list of participants.

High engagement (when someone likes the content you send and actively opens emails and clicks on links)

The engagement score will be displayed in your contact list, so you can target the most interested contacts and increase your chances of turning them into paying customers.

GetResponse engagement score.

Example of contacts with different levels of engagement


ActiveCampaign has a comprehensive segmentation tool that allows you to collect and use contact data, such as names, activities, and geographic location, to segment contacts.

You can not only track this data, but also use it to segment your contacts. In ActiveCampaign, you can use targeting to target your contacts based on their behavior, using data such as opening an email contact or clicking a link:

Click this link to try GetResponse free for 30 days.

ActiveCampaign segmentation.

The verdict:

The biggest difference between the two platforms is how intuitive GetResponse segmentation is.

While both platforms allow you to segment your mailing list by category, such as purchased products, website visits, or industry, GetResponse also splits the lists by contact engagement (automatically).

And this can be very useful when you are targeting contacts and trying to make deals.

9. Do you both offer email templates?


Click this link to try GetResponse free for 30 days.

We offer more than 100 responsive email templates created specifically for GetResponse New Email Creator and can be opened on any device.

Newsletter templates by GetResponse.

Each template is high quality and professionally designed, so you can send campaigns for greeting, training, promotion, and sales without needing any programming skills. To simplify the task, the library is divided into sections: from Internet marketing to e-commerce, travel, notifications, and many others.

Like many other tools in our toolbox, our email templates are easy to customize with the drag and drop designer.


ActiveCampaign also offers a ton of templates that you can use to send to your subscribers.

Like GetResponse, all ActiveCampaign templates are mobile-friendly and easy to customize with the drag-and-drop designer. However, the library is a bit smaller and the aesthetic seems a bit dated.

10. Marketing automation? Someone?


One of the best parts of the marketing package is that the automation features allow you to perform everyday tasks on autopilot.

Click this link to try GetResponse free for 30 days.

GetResponse Marketing Automation builder is one of the most comprehensive tools available for marketers who want to create simple and advanced automation.

The drag-and-drop automation designer lets you create visual workflows to see the automation and customize each step as you go along. You can create automation events based on the behavior of your contacts, and then trigger actions that will be performed based on the selected conditions.

For example, if you want a certain email to be sent only if the contact clicks a link in the email, all you have to do is create that sequence and condition using the visual automation constructor.:

GetResponse Marketing Automation workflows.

With the workflow, you can also add a "trigger" to the workflow for events such as:

new subscribers

email opens link


abandoned cars product

purchases product


Visited URLs (i.e. pages with prices)


ActiveCampaign also has a visual automation constructor that allows you to view and build stages in your automation sequence.

All you have to do is add your chosen terms and emails, and ActiveCampaign will send the campaign you created:

Automating ActiveCampaign.

It also comes with over 500 ready-made automation templates (or recipes, as ActiveCampaign calls it) to help you master your quick tool quickly.

The verdict:

Both platforms offer robust marketing automation tools that can be used to execute simple and complex communication sequences.

Click this link to try GetResponse free for 30 days.

11. Do both options offer an answering machine?


Like many other GetResponse features, autoresponders come packaged and ready to use right out of the box.

Using an autoresponder, you can develop and maintain relationships with your contacts without spending money.

Using an autoresponder, you can develop and maintain relationships with your contacts without spending all your time working in your mailbox.

Here is a brief description of everything you can do with the GetResponse autoresponder:

How can I create an autoresponder? - GetResponse help

Click this link to try GetResponse free for 30 days.

You can also view automatic responses in a simple and intuitive calendar. So if you are launching a specific campaign or want automatic responses to be sent on a specific day, all you have to do is add it to your calendar:


ActiveCampaign also has an autoresponder feature that you can activate when creating a campaign or creating a marketing sequence using the automation builder.

You can set up sending autoresponders to new subscribers or via drip campaigns, depending on where they are in your marketing funnel.

Using the automation constructor, you can also set up triggers when an autoresponder is sent to a contact, such as postponing it for an hour or a day after they subscribe to your list:

ActiveCampaign autoresponders.

Another cool feature? ActiveCampaign also has a built-in SMS autoresponder, so you can maintain contacts directly from your inbox.

The verdict:

Both platforms allow you to create email newsletters using autoresponders.

The ActiveCampaign feature also allows you to add SMS to the equation, which can be useful if you are running an e-commerce business.

12. What about the prices?


Click this link to try GetResponse free for 30 days.

GetResponse offers four different pricing plans: Basic, Plus, Professional and Individual: Max.

GetResponse rates.

Prices ultimately depend on the size of your list and the number of features you want to access.

For 1,000 contacts, the basic plan will cost you $ 15 per month. This will give you access to the GetResponse email marketing package, autoresponders, landing pages, lead funnels, Facebook ads, and other important features.

The next multi-tier Plus plan costs $ 49 per month and gives you access to additional solutions such as webinars, sales funnels, and an automation builder.

GetResponse offers a 30-day free trial, so you can test the plans and decide which one is right for you. And what's the best part? If you pay for an annual plan, you will get an 18% discount, and if you pay for a two-year plan, you will get a 30% discount! Also, GetResponse offers an additional deal only for non-profit organizations.


ActiveCampaign offers a 14-day free trial and four paid plans: Lite, Plus, Professional, and Enterprise.

Prices for ActiveCampaign.

For 1,000 contacts, the Lite plan costs $ 29 per month. It gives you access to marketing automation, email, web forms, and targeting.

But if you want to use more advanced tools like landing pages, contact scoring, or Facebook user audiences, you'll need to upgrade to the $ 70-a-month Plus plan.

And if you want to do A / B testing of your automation and use predictive dispatch, you'll have to choose their professional plan, which costs $ 159 a month for 1,000 contacts.

The verdict:

Click this link to try GetResponse free for 30 days.

Both GetResponse and ActiveCampaign offer some unique features and integrations.

Of the two, GetResponse is more accessible for the same list size. It also comes with additional built-in features that essentially eliminate the need to subscribe to external tools to run webinars or create conversion funnels.

Comparison of GetResponse and ActiveCampaign functions


Email Marketing Yes Yes

Creator e-mail Yes Yes

E-mail templates Yes Yes

Segmentation Yes Yes

Marketing Automation Yes Yes

Registration Forms Yes Yes

Surveys Yes No

Webinars Yes No

Conversion Sequences Yes No

Facebook Ads Yes No (only through integration)

Google Advertising Yes No

Creator of social advertising Yes No

Push Notifications Yes No 24/7

Availability Yes No

Phone Support No Yes

Integration Yes Yes

So, ActiveCampaign vs GetResponse ... which is better?

The answer to this question comes down to what this tool really needs.

If you need a tool that goes beyond email marketing to create professional Facebook ads, create custom conversion funnels, and automatically attract customers, GetResponse is your tool.

However, the easiest way to make a choice is to compare the characteristics and prices. Choosing a marketing automation tool is a big step, so make sure you've done your homework and that the tool you choose is marked with all the fields on your list before you invest.

And if you have already made a decision - and want to experience GetResponse, you can register for 30 days for free by clicking the button below.

Click this link to try GetResponse free for 30 days.


  1. Nice blog!
    This blog is giving useful information about GetResponse vs ActiveCampaign. Thanks for sharing


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