I nowadays companies are chasing productivity and profitibility by applying Technologies to their daily business processes and trying to minimize the cost of running their business.
One the most tools companies are using is email marketing.
With the development of high technology and the Internet, business is seeking deeper into the digital sphere. When former clients were called to the streets or the ads were printed in newspapers, the customer struggle shifted to virtual space. The success and profitability of our company depend on what marketing strategy we choose and which e-mail newsletter service we choose. Email marketing is considered one of the best marketing channels because:
- not only do they provide the necessary information to subscribers, but they also establish relationships with potential customers that ignore them,
- you do not rely on Google or Facebook algorithms, you do not need to invest additional funds to place on these sites,
- casual visitors are turned into loyal customers who know and love their brand and are happy to recommend them to their friends and acquaintances.
Email Marketing services - how do I choose?
We decided to research to answer the question of whether there is a better email marketing service and look at the popular email marketing services in the eyes of a newbie who doesn't know much about nuances but really wants to see your email campaigns to look at your professional and set goals in order to achieve.
Since email marketing services differ in their nuances, it is very important to understand your marketing goals, plans, in order to choose the right email service from the start.
The criteria we are considered to include: the presence of the function optimizes the delivery time of the letters, the presence of a spam rating, the functionality of different devices, user-friendly, the platform, the collection of templates, stock Photos, integration analysis services (for example, Google Analytics), a letter builder, automation, target pages, as well as technical support.
Mailchimp Email Service
Once you have created a free test account in Mailchimp e-mail, an English welcome letter will be sent to your e-mail with a request to activate your account. The registration process includes filling in the necessary additional information. This email newsletter service is intuitive, available in several languages except for Russian. The free account contains a very limited version of templates (just over 10 in the free version, more than 100 in the paid version). In Mailchimp, you can select one of several types of mail, and block Editor works without delay.
E-mail provides the automation function of mail: you can start from scratch or use pre-created automation scripts (welcome new contacts, reactivation, etc.).). The automation editor itself is intuitive, simple, the threads appear sketchy. The set of elements (operations, filters) is limited.
Click this link to try GetResponse free for 30 days.
For those who want to use the mail to create non-English mail, we recommend that you check the accuracy of the news preview. Mailchimp can be integrated into Google Analytics, but the user is unable to optimize sending time (for example, taking into account time zones) and does not receive spam before sending an email. The service offers the opportunity to create monograms, but you need to take care of the pictures, as the service does not offer free stock photos.
There are several ways to contact the company: by e-mail. however, with the feedback form on the website and on chat, you can chat with bot only in the free trial version, and phone support is only available in the premium package. Full support is only available for paid plans.
Would you like to know more? Read the Mailchimp vs GetResponse comparison
Unisender email service
After registration, a welcome letter will be sent with a confirmation request for the address. After visiting the website, the e-mail newsletter service will fill in additional information on request. Unisender social networks and e-mail clients (Facebook, Google, Mail.ru, Yandex, UK). The design of the page is stylish and concise, while scrolling the page, there are animations here and there. The e-mail newsletter service is available in three languages: Russian, English and Ukrainian.
A collection of templates is larger (100+) than Mailchimp. The Mailing List Builder consists of standard basic blocks (text, picture, social media buttons, etc.).), there is a preview feature that is very convenient to use.
In the automation area, Unisender e-mail offers the most popular templates (connection resuscitation, reactivation, greeting, etc.).). You can optionally use the opportunity to create from scratch. Automation elements: Operations, Control, analysis and result. To help the Beginner, the required items will only be active at certain stages of the process (for example, the "result" item can be selected only if the automation process already contains other items).
This email newsletter service can be integrated into Google Analytics without displaying data on your devices. The correspondent does not have the option to create target pages.
The company can contact you by phone, fill in the contact form or write to chat. When you tried to communicate outside of work, the professional responded within a minute. This is a big plus for aspiring marketers who urgently and often need help out of work.
Also note: the platform's services are provided to those who do not know how or want to outsource the creation of an e-mail newsletter.
You may be interested in a full comparison GetResponse vs Unisender
Click this link to try GetResponse free for 30 days.
Mailigen Service
Standard registration process - the e-mail program of Mailigen offers you to provide contact information (name, surname, business name-these are mandatory elements), or you can immediately opt out of receiving marketing messages. If desired, the mailer offers you the demo show schedule.
The Control Panel is minimalist-only white background and text. The service interface is available in English and Russian. The support is not available outside work hours, and Mailigen offers to leave a message on the contact form. He's calling that, too.
The collection contains more than 100 templates, some of which have motion graphics, are divided into categories (online stores, promotions, reactivation, etc.).). Automation Process Design Works in two ways: automation from scratch, pre-manufactured automation scripts. The system is interactive, the blocks can be added by clicking on the plus sign. When creating automation processes, an e-mail newsletter provides information.
Click this link to try GetResponse free for 30 days.
If necessary, the newsletter service can be integrated into Google Analytics, but the following functions or features are missing: the e-mail preview function, the ability to create photos, and target pages.
E-mail service-sputnik
In addition to e-mail and login, the telephone number must be entered during registration. Point of interest: the confirmation email indicates that the link is only active for one hour and the CTA "Enable"button at the bottom. Thus, the e-mail platform urges uncertain customers to complete their registration.
It is also necessary to determine the country, currency, type of business, source, and volume of the base. These batteries are not to be missed. The letters are executed by standard, Drag & Drop, there are blocks (text, picture, etc.).), modules (header, footer, etc.), different types of structures(1, 2, 3 columns, etc.). Over 300 e-mail templates.
The automation of email marketing can be found in the Trigger section. E-Sputnik, the Online service of e-mail newsletters, offers pre-created scripts or is able to create them from scratch. In the designer's workspace, there is a page window with available items, including SMS, messages to Viber, WebPush.
In the standard tariff, the mailer does not offer the optimization function of mail Time, which can be purchased further. The email preview is very convenient but without a spam rating. E-Sputnik does not include the ability to create target pages or a collection of free photos. A very informative analytical module that takes into account the tools on which subscribers display mail.
The e-mail platform is available in 4 languages: Russian, Ukrainian, English and German. The company can contact you by phone (ask for a callback), email, chat. Outside of business hours, a stick reacts to the conversation.
Email newsletter service SendPulse
Registration is standard, you can register via social networks (Facebook, Google) buttons. The e-mail service asks for a SendPulse name and e-mail. Mail, password, and phone. A letter will be sent to the post office at the request of confirmation of the address.
The SendPulse automatic e-mail marketing service is available in several languages, including Russian and Ukrainian. You can contact the correspondent by phone, contact form and chat. Chat professionals work around the clock, speak six languages. When you make contact with the chat, the employee responds almost instantly.
Control Panel is clear, all information is at hand. The online service tells you where to start (e.g. add users, create the first mailing list). When you start the e-mail constructor for the first time (either from scratch or from a pre-created template), SendPulse displays the main features, the editor buttons in a mini-show to help you get to know the newcomer. The collection of templates is divided into groups in Russian and English (130+) (business, restaurant, tourism, online shopping, etc.).), each template has a comment on the use it can be used for (filling out an order, uploading a gift, etc.).). ).
Click this link to try GetResponse free for 30 days.
Automated processes can be created in a separate section. The SendPulse e-mail marketing platform offers you the opportunity to start with the self-developed Automation 360 solution, where e-mails are sent in response to specific user actions or to select pre-prepared chains. Interesting fact: the SendPulse platform seems to be actively focusing on the tourism sector, as among the pre-manufactured automation scenarios there is also a chain "application for a tour to India / Turkey / Bali".
If you select a prefab script in the right preview window, a reduced version of the process is displayed in the editor. The e-mail automation maker is intuitive and simple. The left panel contains all available items, including push notifications and SMS. it is also possible to connect chat robots.
The automatic e-mail marketing service SendPulse is missing the function of time optimization, spam rating. Users can integrate the service into Google Analytics (cross-device data) and view the email before sending it. The service does not provide a way to create target pages, it does not offer free stock photos.
GetResponse Email service
Registration is standard. After confirming the invoice in the letter, the system offers you the information: name, surname, company name, telephone number, postal address. You can't miss this step. Another point of interest: your account can only be activated if you accept marketing messages.
The GetResponse e-mail service is available in many languages, including Russian. Technical support can be in contact by phone, email, chat. Chat professionals respond to requests almost immediately.
The collection of mail templates is large, grouped by Category (greeting, congratulations, advertising, etc.).). You can create a mail in a block or HTML editor from scratch. The interesting chips: in addition to the default preview of different devices, there is a preview of the incoming various email services, devices. Free pictures and a collection of GIFs are also available.
GetResponse email Marketing service provides end-to-end automation. The automation script can be created from scratch or selected from a collection of prefabricated chains. All of the emails you interviewed, GetResponse is the best implementation of this feature. Here users enjoy full freedom of action.
GetResponse email newsletter offers 500 + templates and stock photos. Before sending e-mails, preview and spam ratings work comfortably. GetResponse allows you to create landing pages with a handy Landing Page Maker.
AWeber mail program
Registration is done with one click. Once you have received the confirmation letter, the AWeber e-mail service asks you to select a tariff package, enter a physical address and create a distribution list. These steps cannot be missed.
Technical support (24/7) can be received by phone (during business hours) or by e-mail. E-mail and chat (Day and night). When you made contact with the chat, the professional responded almost immediately. There are no Russian-speaking agents, but the service was ready to communicate in Russian using Google Translate. We set the plus sign for the mailer client orientation.
Click this link to try GetResponse free for 30 days.
The Control Panel is clear, at the top there are buttons to access the main functions (letters, subscription forms, target pages, etc.), and a big green button tells you where to start (create a letter). This is useful for a novice who may be confused by a multitude of possibilities.
The developer is available as a drag-and-drop and HTML editor (for those who write code). You can create the content of the mail yourself, or you can use a collection of finished templates. The contractor himself is also standard, the only thing is that it looks quite boring, ascetic as the editors of other email services (especially buttons), you need to see which item you need.
The collection of landing page templates is small. With the landing page maker, you can create everything from scratch or a finished template. There is a preview mode.
Automate email marketing campaigns. It is possible to start from scratch or use prefabricated automation scripts (welcome letters ,lead magnets, etc.).). Unlike other services, automation maker displays items in blocks with information about each other. Lack of clarity is an obvious disadvantage. There is also a very scarce set of automation elements (send email, wait, and then order a member) that can restrict your marketer's work.
After filling out all the information, the automatic e-mail campaigns service offers you the address of the website or describes the business and makes a request for review. This is the first time a company has faced such a restrictive approach. I think very few people are willing to wait a day to enter their account. The check failed, so the account could not be used. 🙁
Click this link to try GetResponse free for 30 days.
The platform is available in 6 languages, including Russian, Lithuanian, Ukrainian. The interface is partly Russian and partly English. Interesting solutions for correspondence in the form of navigation blocks (logo + store + blog), possible landing pages.
Before choosing the best email newsletter service, every company wants to work with functionality, learn more about the possibility, but this is not possible here.
Email service DCLite
When registering, you must provide your name, email address and telephone number, accept the terms of the License Agreement and Antispam Policy, and solve a mathematical example (captcha). You'll also have to give me the name and postal address of the company.
The Leaf templates collection is modest (up to 15 pieces). Standard editor: select an area editor and an advanced HTML editor. The user interface is clear, you can add items by dragging them to the work box. The blocks are edited in the same place and an additional edit window appears.
Support is available by phone and live chat (during working hours). DCLite can create automatic mail, but there is no complete e-mail marketing automation. When you create automatic mail, you can select / Create Mail, set recipients, and send date.
Service for sending email-DashaMail
The name of the service is due to Dasha assistant, who accompanies us in all functions. The side is made in light pink colors. From the first letter, you can feel the friendly voice of the company, the personal approach.
Registration is done with one click. If you fill out the profile later, you can enter the phone number to hand over the moderation and get free 14-day access to the service. You can skip this step.
A collection of e-mail templates (120) with categories (cars, sports, cosmetics, etc.).)).) in mind and in mind the holidays. Classic block builder with standard elements (picture, text, button, etc.).), which can be drawn to the work area. This platform offers preview mode, spam rating and integration with Google Analytics. You can optimize the delivery time using the carcass tests. Unfortunately, there are no landing pages or free stock photos. Among the interesting tricks-Glavreda's control, which suggests what should be recorded in the letter to increase its transportability.
The DashaMail e-mail service has an automation function and many trigger e-mails are called Flow. A rather large selection of automation chains (for example: "the letter has been sent, the letter has not been opened, links have not been clicked", etc.).).)
The DashaMail mailing service is available in Russian and is also available by phone, email, and chat. Conversation during business hours, professionals respond in 5 minutes.
Best Email marketing Services - how to choose?
Let's recap. It is not easy to answer the question of what is the best service to create or send e-mail campaigns. Among the online services investigated, we believe that the leaders were: GetResponse (over 500 e-mail templates, additional features that increase the efficiency of e-mail campaigns and campaigns in general), SendPulse (in our opinion, the best visual design of the website, 24/7 customer service, error statistics, practical constructor), Unisender (intuitive block letter constructor, very convenient preview, designer templates). The outsider team consisted of: MailerLite (too many bans and controls), DCLite (modest collection of Letter Templates, lack of immediate customer service outside of working hours).
Click this link to try GetResponse free for 30 days.
Most of the other mail services are copies of each other, their functionality, their capabilities, so in order to select the best services, sending emails, you need to test them for yourself to see which works better to gain from your business.
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