The long-awaited 2021 has come, and they have high hopes for it. Even if it is not 100% positive, no matter what happens, it cannot reconcile the intensity of fear and restlessness with the past in 2020. The global outbreak of Crown virus immediately undermined good business practices and practices. Someone had to leave the race, and on the contrary, someone got rich. The industries that have fallen into the hands of the whole situation, in particular the whole IT sector, e-commerce and e-mail marketing industry. Less fortunate are traditional small businesses that prefer to work offline before the pandemic. You have to seriously tighten your belt, rethink your development strategy, completely change the way you communicate with customers.
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By 2021, we made 6 recommendations for you, and we have followed examples of companies that have managed to restructure themselves and to build their business at times like these. These tips are essential to anyone who wants to continue to gain 2021.
Business-2021: Top 6 recommendations
1. tip: Don't be afraid to try new things
2. recommendation: Keep your finger on the pulse
3. recommendation: Take Your Business online
4. best practice: collecting and using customer data in decision-making
Tip 5: build your brand identity by talking more about yourself and your team
6. recommendation: prepare for uncertainty
1. tip: Don't be afraid to try new things
2020 has been a great challenge for all of us, and it has made us look at things from a different perspective.
Instead of getting used to a new way of doing things and not developing, let's find new ideas, try new things, and introduce innovative creative business methods. Customers can be a great source of inspiration.
Example of real life:
By 2020, African Flow Yoga founders Leslie Samon and Jeff Jones have been working as yoga teachers in personal workshops around the world for over 10 years.
Instead of closing due to quarantine measures and restrictions on personal meetings, virtual yoga classes were launched in 2020 for those who want to come from all over the world.
In an e-mail newsletter, all their clients were contacted and invited to an online yoga class.
Checklist: how to re-use your business
Take a survey
Send your customers an e-mail questionnaire asking them to determine what they like about your company and what they want to change or add.
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Try new tools
If you have never thought about it, but you think that new tools can improve your business, then choose it.
Be flexible
Think about how you can quickly adapt to changing customer needs.
How can GetResponse help:
GetResponse has webinars that you can easily organize online events with. It is also able to send e-mail notifications about an upcoming event and to contact the audience after the end of the event to warm up, adapt, or receive feedback.
2. recommendation: Keep your finger on the pulse
The outbreak of the crown virus has dramatically changed the communication of small businesses with customers. In the world of social dissociation, it's more important than ever to keep in touch with clients.
You need to keep your audience informed about changes that you are doing to meet their needs so that customers feel the attention they are interested in. In addition, of course, you should keep your audience interested in products, services.
Example of real life:
Siena Farms has a long history of growing delicious organic produce and delivering them to local restaurants and communities as part of a program to support local farmers.
In 2020, there was active demand from the local community for their products.
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At the start of the pandemic, the owners of the economy only sent a mailing list where they announced their participation in a local support programme. The number of customers of their products has often increased. Chris, the owner of the farm, said, "the spark ignited the flames. Our business has changed completely. "
Checklist: how to improve communication with customers
Update your site
Send updates regularly
Publishing news on social media
How GetResponse can help:
With the help of the letter maker as well as a huge collection of Letter Templates, you can create colorful, professional designed newsletters that will certainly not go unnoticed.
3. recommendation: Take Your Business online
Online presence has always played an important role, and now, at the time of pandemic and closure, it has become even more important.
First of all, you need to provide a website with a sensitive design for mobile devices. This is where present products, services, ask customers to sign up for a newsletter or visit the profiles of social networks, write even about yourself, what problems to solve in order to take your business to a new level.
Real life example
At the beginning of the pandemic, Treat Cupcake Bar was actively involved with customers in social media. One of the most popular requests was to add online ordering features to your site to facilitate remote placing of orders for customers under quarantine conditions.
The company transformed the website and linked accounts with social media integration with the profile of the e-mail marketing platform to transfer all marketing data to a centre where it was processed to facilitate contact with customers and increase revenue.
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Checklist: how to sell more online
Create a website (if not already)
Sell online products, services that you offer offline
Use of e-mail marketing and SMM tools
How can GetResponse help:
With different integrations, you can easily create an online store with the ability to order online. In addition, GetResponse has a distribution channel that records the wires and leads to a business. All you have to do is press a few buttons.
4. best practice: collecting and using customer data in decision-making
There's a lot of client information. It is important that you apply it correctly. Contact details, interests, demographic and online behavior can help you better understand your customers and connect at the right time.
Always collect email addresses .
E-mail marketing platforms generally have sophisticated monitoring tools that allow a list of contacts who have agreed to receive messages from you and who definitely want to hear from you.
Example of real life
When the owners of Soluna Garden Farm had to temporarily suspend their personal contact with the customers, they decided to use the clientele collected over the past 10 years. They participated in the programme to support local agricultural undertakings notified on the mailing list, and their products ran out in one day.
"Every time we send an email, we see an increase in sales. If we didn't have a clientele, we wouldn't be able to get in touch with such a large audience,"Amy says.
Checklist: how to make the most of customer data
Always collect email addresses (add registration forms to your website or online store, social media profiles)
Study reports (study data thoroughly to find new contact opportunities)
Use modern technology
For customer segmentation, behavior analysis, you know how to convey the right message to the right people.
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How can GetResponse help:
The possibilities for cooperation with the subscription base and the customer segment are almost limitless. Customers can be categorized, identified and evaluated by geographical region, gender and age to determine who is ready to purchase. For each client category, you can create a separate interaction scenario (including automated marketing automation) and add a separate mailing list with customization elements.
5. Recommendation: Design Your Brand Identity
Open the curtains and tell me about the real people behind the store.
When we say "brand", we understand your reputation - the impression you get from a company in the online environment as well as your personal relationships.
Example of real life
Concord Cheese Shop was known in his hometown of Concord, Massachusetts, for its unparalleled customer service.
The crown virus epidemic has adjusted Business Development, and Steve Dahlgren (shop owner, cheese maker and marketing guru) has set itself the goal of obtaining the same reputation in the online environment.
Steve has used websites, e-mail marketing and social media to communicate with customers before, but the identity of each platform is blurred.
Steve has decided to formulate his brand, philosophy and mission on all marketing channels. As expected, the results are promising.
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Checklist: how to create a brand
Formulation and documentation of brand identity
Update your site or create a new logo and add it to all digital marketing channels
Includes branding elements for customer relationships
How can GetResponse help:
Branding elements can be created by the designer of letters, registration forms, target pages . Consistent website design, emails that make your brand easily recognizable. Facebook Ads Instagram, Google ads and a huge collection of social media integration, it will be much easier to run social media accounts and communicate personally to your target audience.
6. recommendation: prepare for uncertainty
You need to prepare the business for the event. It is time to review business infrastructure, restructure, prepare crisis management plans, mobilise resources. So you can be sure that success can re-use your activities in difficult times or short periods of time.
Checklist: how to prepare
Assess the effectiveness of operations and tools
How can GetResponse help:
The functionality of the platform shall include tools for analysing measuring and indicators which aggregate statistical and analytical data to make informed decisions. You will always know which marketing channels / tools perform better, which audience is more committed and closer to conversion.
If you are not sure whether GetResponse is suitable for you, sign up for a free 30-day trial account with a full range of devices ( including premium devices).).
Click this link to try GetResponse free for 30 days.
Business 2021-Closing
We hope our tips will make it easier for you to start the new year 2021 and find something useful for you. As you can see, any claim can be fulfilled by a comprehensive email marketing platform such as GetResponse. This service will be a loyal assistant on the way to new heights in stormy times like the COVID 2019 pandemic.
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