Friday, February 5, 2021

GetResponse vs Unisender: what should I choose?



When you are going to choose between email marketing services and get best among them you need to have the understanding of the merits of each  of them and differences between them. 




Today, we continue to compare GetResponse to other services. This time we chose Unisender, because it is a popular Russian-language e-mail marketing service, which occupies a leading position in the Internet marketing Market in the CIS.



As in the previous post on Mailchimp, this time we will evaluate two services in the following categories: email, pricing, audience and subscriber base, A / B Testing, Automation, subscription forms, reports and analytics, integrations, technical Support.


GetResponse or Unisender

Email Newsletter Unisender

Unisender is primarily an email Newsletter service, so let's start with this feature.


After registration, the service will tell you where to start - to create the first mailing list. You can do this by reinventing your own letter from scratch or by selecting a template from the collection of those that are available.


Unisender template collection

There are three ways to create a letter from scratch: a Blockbuster, an HTML editor or inserting your own HTML code.


The collection of models is quite large (more than 100 pieces). The pages are both in Russian and English, the Design is not repeated, there is much to choose from. Templates are divided into categories for easy search: Black Friday, e-Commerce, Universal, etc.


The constructor is intuitive, works on the drag-and-drop principle: the necessary elements are moved to the working area via the sidebar.


The page consists of blocks that can be edited separately. When a block is selected with the Cursor, a tool ribbon appears, different for each block type.

GetResponse:

The appearance of the Unisender email builder

On the left is the control panel, which consists of 3 tabs: content, channels and settings.


The content area is responsible for adding blocks: text, image, button, divider, social networks, HTML, video, icons, menus, stickers, gif. The set of blocks is simple, but it meets all the needs of a marketer.


You can add your own images to the template or choose from a collection of free photos.


In the lines tab, you can select the text structure in the template, header and footer.


In the Settings tab, you can adjust the width of the blocks, orientation (left, center), background color, default font, and link color.


At the top of the editor there is a "preview" button (in desktop and mobile versions).


After creating a letter, the platform prompts you to enter the subject of the letter, the address and the name of the sender. The personalization feature is available by name, email and a preview window in the inbox.


Then you need to add email recipients and you're done with your first email campaign!


You go to the last page where all the previous steps are summarized. On the same page, you can also configure the broadcast schedule, set parameters to collect statistics, add attachments and send a Test letter.


Unisender Mailing Options Overview Page

On the standard tariff, the recommendation function is also available : the service analyzes the Mailing and, if necessary, indicates the defects.


The evaluation is based on 10 criteria, including content (Spam words, files in an attachment, shortened links, amount of text, Alt signatures), contacts (presence of inactive subscribers), sender settings (domain registrations, sender domain, presence of contacts in blacklists ).


description of the stages of the analysis of functional recommendations

GetResponse



As GetResponse is primarily an email marketing service, it is obvious that everything related to the creation, design and customization of newsletters is thought through to the smallest detail.


At the very beginning, the system asks which constructor to choose: block or HTML.


Having selected a block designer, we must decide whether to work with a ready-made template or create a letter from scratch. You can create an email from scratch with your own royalty-free images or photos from the GetResponse library ( over 5,000).


The collection of models is large (220 pieces), each copy has a name (for example, greetings, Black Friday). The Design is modern and invented by professional designers.


GetResponse Email Template Library

The constructor is block-based, all elements are moved to the working field.


The toolbar is located on the right, you can hide it if necessary. You can also customize the mobile preview window on the right. The panel consists of 5 modules: basic blocks, e-Commerce, social networks, my excerpts and history.


The basic blocks module includes the following block types: title, text block, image block, image and text, Text And Image, Line, my Button, and webinar.


The e-Commerce module is designed to customize the functionality of an online store: recommendation block, product Block, Buy button.


The social networks module adds buttons for the most popular social networks to increase the reach of the audience.


GetResponse e-mail designer-appearance

In the upper strip of the editor, you can insert an image, change the width of the message, make indentations and align it to the center or left.


When you select a template item (for example, a block containing text), additional formatting and customization options are displayed. In addition to standard features, a preview option is available (for incoming email Clients, on different versions of computers and mobile devices), Spam checking (increased deliverability).


After processing is complete, you must select the recipient lists (and, if desired, select exceptions).


Rate

Unisender

Customers can choose between 3 paid rates: Light, Standard and Premium, as well as a Free 100 free trial rate. If you pay for the year, you get 30% discount.


Unisender Rates

100 free rate: all new users will receive this rate by default after signing up. You can send up to 1500 letters to 100 unique contacts for a month. Validity - 1 Month.


To better compare the cost of different services, consider the prices for the base of 1000 contacts. With such a base, the cheapest paid Plan costs $ 17 and includes access to all tools, as well as unlimited emails.


More expensive tariffs are characterized by the availability of the recommendation service and the possibility of full shipping. The site does not contain a detailed description of the services offered at each rate.


There are also additional tariffs for the number of letters and for the number of messages, but we will not focus on this.


GetResponse

The Mailer does not offer a free Plan, but for 30 days you can test all the possibilities, including tools that are not included in low-cost plans. The only limitation is the size of the contact database (up to 1000 contacts). Basically, this restriction is not an obstacle for beginners or marketers who want to test all the features of the platform.


GetResponse price list

There are 4 paid plans available: Basic, Plus, professional, and Max.


The basic plan with 1000 contacts costs USD 15 per month and includes features such as email marketing, autoresponders, automation templates, sales funnels and lead generation, etc. it's a bit cheaper than Unisender.


Max tariff is suitable for large companies with reputable email campaigns and offers personal Support and a Support Manager. GetResponse also actively develops its knowledge base and creates free Copyright materials (guides, reports, research) and courses on Email Marketing and other topics (GetResponse Academy).


Did you know that GetResponse has a massive annual subscription sale on Black Friday? You can save up to 40%! Get a discount here.


Audience and subscription base

Unisender

Contacts are added or imported manually (from a file or manually). Supported file Formats: csv, TXT, xls, xlsx, up to 20 MB.


Unisender contacts configuration import

After downloading contacts, additional fields are configured, such as company name, date of birth, etc.you can also assign tags (Tags) to contacts to facilitate work with them.


After import, you can see the import statistics (how many contacts were imported, how many of them were in the lists, how many were not, how many errors there were).


Unisender subscriber import statistics

GetResponse

GetResponse offers different options to collect and manage your subscription base.


The Lists section contains all the Contact databases you create, where you can edit, complete, or recreate lists.


GetResponse-Contact List

Contact lists can be imported from a file (CSV), entered manually or through integration. Detailed and visual statistics are available for imported contacts. You can also send emails to multiple contact lists in GetResponse.


Configuring GetResponse Contact Import Options

Contacts can be marked and evaluated for more accurate segmentation. The platform makes it possible to clean up subscriber lists (remove duplicate and non-existent addresses, add unwanted addresses to the blacklist), create exclusion lists and custom fields.


Segmentation of contact lists is possible thanks to the following parameters: name / email address, location, custom fields, subscription date, Last Opened date, etc .in general, segmentation in GetResponse is certainly one of the biggest strengths.


A / B Testing

Unisender

In Unisender, this function is called split test and allows you to determine which letter is most effective. With Split Tests in Unisender, you can test:


  • opening (subject line test, pre-title, sender, message opening time);
  • content (text length, Design, images);
  • clickability;
  • Conversion.
  • To test, you need to create a copy of the letter, change the parameter in the copy to be checked, and run the Test.


Let us dwell in more detail on the process of creating a shared test.


In the settings, you need to specify the name of the test, select the list of contacts to be sent, select the letter options (you can test up to 10 options), specify the parameter by which the winner will be determined (by the number of clicks, by the number of openings, select the winner manually), specify the target audience (for example, if it is 30%, 15% will receive the first letter and 15% the second), the test time (by default, at least 3 hours).


Unisender split configuration-tests

GetResponse

You can test the following email items in GetResponse:


  • Theme;
  • Content;
  • Sender field;
  • Date and time of receipt.

The A / B test function for landing pages allows you to test up to 10 templates of the same letter. If we talk about letters, then all the elements listed above can be tested in 5 variants. After the Tests are completed, statistics are drawn up with the results of the winner (the version of the letter with the best indicators) and other options (clicks and opens). All functions are also available in all rates.


When setting up A / B Tests, you can move the cursor to set the size of the test group (for example, 50% receive test emails and 50% receive the winning email) and set other parameters (for example, specify when to send emails).


Setting the test group size for GetResponse a / B tests

Automation

Unisender

Automation in Unisender is of high quality and allows you to create a variety of chain letters.

At the very beginning, the service provides the opportunity to create an automation process from scratch or use ready-made templates (on the eve of Black Friday, there are many thematic scenarios-the authors keep their finger on the pulse and excite users with relevant chain letters).


Selecting Unisender automation scripts

If you select Automation from scratch, the system will also ask you to specify the type of the original event: Add to the list (that is, manually add or import a contact into the database) or subscribe to the list (auto-unsubscribe by a contact to your mailing list according to the principle of double Opt-In).


Visual Constructor works on the principle of drag and drop. You draw a script with interconnected nodes.


the appearance of the Unisender automation Designer

There are 4 types of nodes: actions, validation, analysis, and result.


Action-shows how the system should react in this node: send an email, edit a field, add a contact, delete a contact, edit labels, unsubscribe from the list.


Check-check field values and subscriber membership in a specific list. For example, if you send different Mailings to men and women, you need to add a verification node immediately after the first item and specify the gender field. The system checks the gender of the participant and launches it according to this in one of two scenarios (for men or for women).


Analysis-analyzes the measured values and transitions in the letter.


Test and analysis nodes form the yes and no branches, that is, different options for changing the Situation.


The result is the endpoint of each branch of the chain, there are two types: error and success.


Each branch must have a start, result, and action or payment node. All nodes in the workspace can be copied and deleted (including, if desired, all nodes under the selected node).


change the Unisender chain node parameter

GetResponse

GetResponse offers two automation products: autoresponder and Marketing Automation. Autoresponders are the automatic sending of a specific letter at a specific time or frequency (for example, on the 2nd day of the autoresponders cycle). By setting the options, you can enable conversion statistics and log in to Google Analytics for click tracking. This is a very simple scenario and a straight path without branches.


Configuring GetResponse autoresponse settings

Autoresponders can be presented in the form of a list or in the form of a calendar that clearly shows which automatic distribution is planned for a given day.


Marketing Automation offers many other options and allows you to create fully automated campaigns.


GetResponse automation editor appearance

At your service is a large number of conditions (signed by ...,the letter is opened, the letter is sent, leaving the basket, etc.-only 17), actions (sending a letter, copying to the list of subscribers, deleting a contact, etc.) and filters (range, quantity, dynamic Segment, etc.).


The customer can create complex automation scenarios with multiple scenarios. The possibilities of the builder are truly endless and the Interface is attractive and easy to learn. When you click on each item, a sidebar with additional settings opens on the right.


changing GetResponse automation Block settings

You can create your own script from scratch or use a collection of predefined templates containing sample scripts for almost any occasion (returning subscribers, retargeting, simple welcome email, rewarding loyal customers, etc.).)- a total of 43 models, each of which is thought out for small things and can even consist of 15 blocks.


Subscription forms

Unisender

Unisender has a good pop-up Form-Builder. There is a collection of ready-made templates, after selecting the desired Option, we find ourselves in a complete form designer where you write your own text, change the color of the form, fonts, images and symbols, adjust the number of fields to be filled in, insert a link to the Privacy Policy, etc.


Unisender Pop-Up Form Collection Template

You can change the Format before and after the subscription (that is, congratulate the subscriber on a successful subscription). Preview buttons are also available on different devices.


Unisender form editor appearance

Once the processing is complete, we come to the settings page of the conditions for displaying the form. You can also configure the time and days the form displays, as well as the geographic regions. Then select the contact list and activate the form.


Statistics are available for all ready-made forms.


The builder of subscription forms is slightly different. Here you can add a drop-down list, Text, Image, Video, separator, button, HTML code, etc., correct styles (design) of all elements. There is a preview button on different devices.


Unisender subscription form builder appearance

GetResponse

GetResponse offers a variety of registration forms for every taste: pinned form, payment Form, Download form, scroll form. Unlike Unisender, there are more animation options, which makes registration forms immediately visible and increases the probability of conversion.


You can create a form based on your own HTML code or select a loan from the GetResponse collection (more than 500 pieces). The Color Magic function adjusts the shape according to the colors of the Site.


GetResponse-Registration Form Template Library

Examples of Forms applications:


options for form applications in GetResponse

The structure of the form editor is similar to that of the letter editor. The entire screen is occupied by the workspace, on the right is the toolbar consisting of 3 tabs: fields, layout and style .


GetResponse form editor appearance

The Fields tab consists of the modules predefined fields (where you can choose which fields to add to the form, for example Name, Name, Company, address, etc.), consent fields (here you can give the customer's consent for the processing and disclosure of personal data, etc.).) and static elements (delimiters, text, image, etc.). Despite such a variety of parameters and fields, we recommend that you do not overload the form with information and do not ask the user to fill in 10 fields, otherwise the chances of conversion will quickly decrease.


The layout and style are responsible for changing the design of the form.


At the top is also a "preview" button and a "Settings" section where you can change the name of the form, select the subscription method (single or double Opt-In), select the Thank You page, Captcha, custom field, etc.


Reporting and analysis

Unisender

Every marketer needs to know if he is doing everything he needs to do his job well, and for that, he needs reports and analysis.


There are two types of analytics in Unisender: internal and Third-party (Google Analytics).


Internal analyzes show the number of delivered and undelivered emails, the number of Spam results, the number of Spam complaints, the open rate (reads), the transitions from the mailing list to the website, and the reasons for the non-delivery of emails.


Analytics Google Analytics shows the number of clicks from the mailing list to the site, the geography of subscribers, device characteristics, ROI, paths to move around the site.


For a summary and visual statistics for specific shipments, see sent shipment reports.


Analytics and reporting in Unisender

In addition, the data of all shipments can be presented as a graph and a period can be selected (month, quarter, year). In addition, the available data can be compared.

GetResponse

GetResponse analyzes information based on reports (Activity Report and Post-delivery report) and statistics. The activity report shows the number of Subscriptions and unsubscribes in the contact list, as well as data on the indicators of Mailings (opens, clicks on links, etc.).). The post-delivery report is sent after some time after sending the mailing, contains all the Mailing parameters and is compiled only once. You can also set the frequency of reports.


The statistics can be viewed in the newsletter Analytics section. To do this, you need to select the type of Mailing, lists and letters for which you want to view the data. All information about clicks opens, targets, delivery errors, etc. are presented visually in the form of graphs, charts, and tables.


GetResponse-analysis and reporting -

Integration

Unisender

Unisender offers integrations for every taste: CRM systems (amoCRM, SalesapCRM, WireCRM, etc.), CMS systems (Nethouse, Joomla, Weblium, etc.), online stores ( PrestaShop, Magento, etc.), other services (Albato, Whatshelp, Tilda, Facebook, etc.). However, their number is not very large - a little more than 40 pieces.


GetResponse

The collection of integrations is impressive-around 150 pieces, including WordPress, Shopify, Prestashop, Stripe, Salesforce, Magento, Paypal, etc.


Technical Assistance

Unisender

The company can be contacted by phone by filling out the form on the Site or writing it in the Chat. When trying to communicate outside working hours, the specialist responded in a Minute. This is a big Plus for aspiring marketers who need help urgently and often outside of business hours.


GetResponse

GetResponse has a complete customer support: 24/7 discussion with a specialist, e-mail consultations (in several languages). The MAX rate also offers telephone support and personal assistance. In addition, GetResponse specialists can be contacted on the site below VK.com where quick answers to all questions and problems are given. This is a big Plus for customers from CIS countries, because VK.com the platform is very popular in this area.


Which is better: Unisender or Getresponse

For example, these two services are very similar in that they focus on electronic newsletters, are Russian-speaking services with a professional support team, and trust customers in the CIS market.


But each of them has its own advantages and disadvantages.


Unisender is a high-quality Email Marketing Service that aims to make the work of marketing as simple as possible. The Mailer offers a full multichannel, that is, in addition to emails, you can communicate with customers through SMS notifications and Viber messages. This allows you to get closer to the audience and speak their language. The platform also offers an extensive collection of dynamic email templates, a good automation system, in-depth analytics, and a responsive support team.


Facebook Instagram Facebook Instagram is a unified Internet marketing platform that has relied on features such as webinars, landing pages ( here's our landing page Builder Overview), a CRM system, Facebook and Instagram ads, and sales funnels. Marketing automation and segmentation have reached unrealistic heights and can rightly be considered a business card of the company. All this together forms the basis for creating and maintaining great marketing strategies, whether in a small business or in a large company. The GetResponse platform also works well at all stages of business development and adapts to customer needs.


The service also recently took a step towards multichannel and launched a new feature-Web Push notifications that increase subscriber Engagement.


UNISENDER BENEFITS GETRESPONSE BENEFITS

- cost: although the basic plan is a bit more expensive than GetResponse, the extended plans are cheaper than the competitor;



- Multichannel: sending SMS notifications and Viber messages;


- technical support: the ability to communicate by phone.

 Facebook Facebook Instagram Instagram-availability of additional features such as webinars, sales funnels, CRMs, landing pages, Facebook and Instagram ads;


- unlimited possibilities for a 30-day free trial account;

- a more complete collection of Letter Templates;

- complex marketing automation (many more automation scenarios, conditions and filters);

- greater choice of integrations;

- availability of a mobile service application.

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