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How to choose an Email Service Provider. Top 6 Main platforms


You have set up a pop-up window and started collecting potential customers. The next step is to start sending shipments to the database. We just have to choose who to send. This is what we will talk about in the article: how to choose the best messaging and database storage platform.



The email marketing platforms differ in functionality, interface, and, of course, price. Among our favorites are ExpertSender, Mindbox, Mailchimp, Unisender, eSputnik and Getresponse. We will look at these services.


ExpertSender and Mindbox are the most functional, so they are suitable for any business. Mailchimp, Unisender, eSputnik and Getresponse have fewer features but are cheaper. This is a minimal set of good platforms. One of them is suitable regardless of the size and specificity of the enterprise.


1. Experts

One of the most flexible and versatile platforms for email marketing. Unlike other services, the price depends on the volume of shipments, and not on the number of bases. The minimum price is 100 000 letters for 22 100 rubles per month. But even if the client has full access to the functionality and personal manager.


Functional

Supports all types of scripts - welcome, trigger, transactional, normal. It stores not only personal data of the user, but also information about your orders. This will allow you to customize your letters of recommendation.


The advantages include a lot of segmentation possibilities compared to cheap platforms. Segment your subscribers by additional fields: openings and clicks, goals achieved, error type (for example, invalid address), data tables (purchases).


Analytics

You can track all the necessary indicators - how many people signed up and unsubscribed, which mailing lists are opened most often, and which ones bring more profit. Of the disadvantages - to see the income from broadcasts, you need to set goals for yourself on the site.


Analytics Experts

The analysis reflects the shipments that customers complained about, the reasons why the emails were not received, the server's responses. You can analyze the reasons for the cancellation and monitor the device and email clients that are used to view emails.


The best day for sending shipments is selected automatically, customers are distributed in time zones.


Unlike many platforms, in ExpertSender you can get statistics for all letters over a certain period of time.


Expert Statistics

Support

an appealing team. At the beginning of cooperation, they demonstrate the platform and assign a manager to each client. You can chat with him on Skype or Telegram.


Who fits?

Suitable for all areas of medium and large companies. The platform has enough opportunities to implement campaigns with complex scenarios. For example, set up distribution lists for coupon services and companies with a lot of emails with dynamic content.


For simple shipments, cheaper platforms are suitable. It is not worth overpaying for features that you will not use.


Customers Customers: Airlines "Victory", Banki.ru , Mediamarkt, Auchan, Taypad, KARO, Alean, Dream SPA, Amediateca.


2. Ideas,

Multi-channel email platform and a full-fledged CRM system. This costs from 46,020 euros per month for a database with 10,000 subscribers (electronic newsletters + CRM marketing).


Functional

In this system, you can conduct a full-fledged multi-channel marketing - configure e-mail, SMS, Viber, push messages, newsletters in the application. Mindbox already contains ready-made scripts for online stores. At a car manufacturer, you can conduct mailings of any complexity and implement a loyalty program - send emails by status, discounts, etc.


The platform can aggregate data and collect statistics from different websites in one place. These statistics show whether customers are interested in several services at once, even if they are provided on different sites.


Mindbox function

Analytics

You can track the profitability, the change in the interests of subscribers (dynamics by campaigns), the number of subscribers. Checking the effectiveness of mailings by control groups is especially useful for those who are just starting email marketing and want to make sure that it is effective.


It is easy to get income statement when analyzing services, but it is difficult to analyze technical errors in shipping - to find out in which area the delivery is worse and so on.


Mindbox is also the only platform where you can set up A/B testing not only for one-time emails, but also for triggers.


Support

as with ExpertSender, each client is monitored by a manager. You can communicate with him via Skype and via Messenger. And the most important thing is in Russian.


Technical Support for Mindbox

Who fits?

This function is enough for large companies and online retailers. This will be useful for companies with several sites, and for those who want to connect not only mailing lists, but also other communication channels with users. For those who are just starting out, the platform is mostly not profitable.


Mindbox customers : Burger King, Re: Store, Citylink, Adamas, Libero.


3. Mailchimp

One of the most popular platforms that automatically integrates CRM and CMS data and stores user information. The cost is 1164 rubles or 20 dollars with a base of 1001-1500 subscribers. There is a free plan for 2,000 subscribers and 12,000 emails per month with a simple manual sending.


Functional

One-time campaigns, greeting scenarios, automatic scripts and congratulatory letters are possible, but normal scripts cannot be created. Another disadvantage is that the service stores only data about subscribers, so sending letters of recommendation will not work. But here is one of the best block editors. It contains more than a hundred letter templates - this is a big plus for those who can not afford a designer and layout designer.


Instagram Facebook, Twitter, Linkedin and others can be integrated into the Google Analytics service. Buttons in one of the social networks can be replaced in emails.


A good bonus is that Mailchimp has a free add-on for mandrill transaction broadcasts. The program sends unrelated emails, for example, with order data. Previously, it was a separate product, but now it is integrated into the service.


Analytics

You can track the profit from the mailings and the change in the number of databases, view campaign statistics. The only drawback is that you can analyze automatic campaigns for the entire period, you can not choose a separate period.


Support

In English by e-mail and comment form.


Mailchimp support

Who fits?

Small businesses with a limited development budget and companies that are developing on social media.


4. Espoutnik

Available service with all basic functions. The cost is 390 rubles / 180 hryvnia per 1000 subscribers.


Functional

Transportation on three channels - e-mail, web push and SMS messages (only in Ukraine).


User-friendly interface for setting up your own channels, but there are also ready-made templates. eSputnik stores the order information in the specifications, so you can customize the letters of recommendation. The platform is suitable for integration channels (not for sale, but for training channels) - you can see how many subscribers are inside the channel and at what stage they are.


eSputnik interface

the interface is in Russian, Ukrainian and English.


Analytics

You can analyze all the important metrics: basic dynamics, clicks, discoveries and much more. Unlike other platforms, you can perform RFM analysis here.


eSputnik analysis

Support

General technical support in Russian. They respond quickly with messengers. They can be contacted by phone, by mail and by Skype.


Who fits?

A fairly versatile platform, but designed mainly for working with online stores.


eSputnik clients : AVON, Samsung, Yves Rosher.


5 Unisender

One of the most popular courier services in the CIS. The cost is 590 euros for the creation of 500 subscribers. There is a free plan (1,500 emails for 100 unique subscribers) and a free 10-day test drive.


Functional

Sent by SMS and e-mail. You can set up one-time and automatic mailings, welcome letters, congratulations. Re-activation is configured only according to the age of sending and opening emails, but not according to specific emails. Automatic integration with social networks provides various types of CRM services through the API.


Functionality

Unisender interface in Russian, Ukrainian, English, Belarusian and Kazakh.


Analytics

Internal analysis calculates the percentage of first emails, conversions, displays a click map and a geographical map. You can connect to Google Analytics and Yandex.Metrics. In this case, in no case can you track the dynamics of the base without manual calculations.


Analysis of Unisender support


The knowledge base "Unisender Young Fighter Course" answers the most important questions. If you have any problems, you can contact technical support, talk or call using a form on the site. They communicate in Russian.


Unisender Technical Support

Who fits?

Medium-sized company. For example, banks, online stores, travel agencies, information companies, ticket companies.


Clients: MTS, Promodo, Netpeak, Private Bank.


6. get the answer

A service for electronic newsletters and the creation of landing pages. The cost is 872 rubles / 15 dollars per month with a base of 1000 subscribers. GetResponse doesn't have a free plan, but it does have a 30-day trial. The functionality will be limited - it is enough to check the promotional mailings for 250 contacts.


Functional

You can set up promotional mailings, automatic emails. The user-friendly email designer deserves special attention. If you know how to work with HTML, you can create any letter from scratch, if not, use one of the 500 ready-made templates.


Getresponse function

Analytics

In the internal analysis of GetResponse, you can set goals, automation reports, promotions, subscriptions and much more. Analyze the activities of your subscribers and optimize your campaigns based on the data received. You can download statistics on sharing information on social networks.


Getresponse Analysis

Support

Here there is a knowledge base with questions and answers, English telephone support, live chat and e-mail in Russian.


Who fits?

Suitable for companies with limited budget and simple scenarios.


Customers: Hilton, Citroen.


7. SendPulse

A multichannel platform where you can set up email, SMS, push, Viber and Facebook mailings.


Sending up to 15,000 emails to a database of up to 2,500 email contacts is free. Otherwise, the price depends on the number of subscribers or emails sent. If you send a newsletter with 100,000 subscribers, you will receive an individual VIP tariff with a personal manager and a design template as a gift.


There is a free trial period.


Functional

You can set up one-time and transactional channels, set up welcome series and initiate mailings.


In addition to multi-channel broadcasts, SendPulse has a subscription form generator and a massive email editor. Therefore, you can collect a letter or pop-up without knowing HTML.


Platform Bonus - 130 free ready-made design templates.


SendPulse function

There is an opportunity to integrate platforms with CRM and CMS systems, using scenarios for online stores and online services.


Analytics

as with other platforms, there is everything you need for analysis. For example, a click card, device statistics, errors, frequency of opening and clicking, data on the number of sent and delivered emails, spam complaints. You can view the statistics in your personal account and download them in PDF and XLS format.


SendPulse analysis

If you are used to seeing analytics in Yandex.Metric or Google Analytics allows you to integrate the services into the platform.


Support

for those who are only familiar with the mailing list and the platform, the SendPulse website has everything you need: a well-structured knowledge base on all the features, training videos and a dictionary.


But if you want to clarify or clarify something with experts, technical support responds around the clock by phone, e-mail and live chat on the site. The average response time is 5 hours.


SendPulse support

Languages-English, Russian, Ukrainian, Turkish and Portuguese.


That fits

Ideal for those who are just starting to use email marketing, as many services are free and training materials are available.


For companies with a large database and complex chains, the service is also suitable, but if an experienced marketer takes care of shipments. Complex automated scenarios are not easy to set up.


Customers: Pizza Dodo, Yandex.Food, Aeroflot, metro, formula cinema.


Which email marketing Service is right for you?

When choosing a platform, consider what changes will occur in the future. You may want to write text messages to customers in a month or two or take an RFM test.

Examine the features of the service that you need during the trial period to make sure that you have made the right choice. Almost all non-professional services offer a free trial platform, e.g. Mailchimp, eSputnik, Unisender, Getresponse.

If you have a lot of social media customers, Mailchimp and Unisender are well suited. These platforms are automatically integrated into social networks.

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