Choosing the best email marketing service provider for your needs can determine the success or failure of your campaigns.
So let's take a look at two email service providers: GetResponse vs AWeber.
Which of these two has the best deal for you?
It's easy for us to say " GetResponse!”
But that would be unfair, as we would naturally be biased.
So we'll help you come to your own conclusion by breaking down the 15 key features you should compare before choosing an email marketing service.
From the core parts of an email service provider, such as email marketing and automation, to surveys and social ads, we've compiled a detailed comparison between the two tools so you can choose which one is best for your business.
Here we are!
Author's note:
This comparison is accurate on October 26, 2020. We do our best to keep it as accurate as possible and check it regularly, however, if you want to see our competitors ' offer, you should check it on their official website or contact their representatives.
1. Email marketing and marketing automation
An image showing the view of the GetResponse panel.
GetResponse board.
Bread and Butter GetResponse is an email marketing and marketing automation software.
First, you can import contacts and Leads en masse using a CSV file, manually entering email addresses, or integrating with external services, even other email software providers. This action will create a database that you can use to send targeted emails.
An image showing the various ways to add new contacts to your GetResponse account.
Various ways to add new contacts to your GetResponse account.
From there, you can use GetResponse's "quick actions" to create quick and fast email marketing campaigns or go to the main navigation, where you'll have access to all of our communication and growth tools.
An image showing the navigation menu and quick actions in the GetResponse panel.
The navigation menu and quick actions in the GetResponse panel.
Let's move on to our easy-to-use templates and drag-and-drop Email Creator a bit below.
However, this step allows even the busiest companies to quickly create professional email campaigns, forms, autoresponders, automation workflows, email RSS feeds, landing pages, and paid ads.
Our email marketing platform also makes it easy to host email campaigns and lead nutrition efforts on autopilot.
All you have to do is create autoresponders (you may also know this as an email campaign) and customize them to suit your needs. With ready-made templates and an intuitive calendar view, this process is very simple.
Manage the autoresponders tab in the calendar view-GetResponse.
If you want to create an automated list creation process, you can do this by creating conversion funnels.
They combine multiple elements, such as sign-up pages, webinars, lead magnets, paid ads, and emails, in one look. In addition, they are all part of the GetResponse platform, so you don't need to buy any additional tools.
Last but not least, if you're not sure what time you should send your email campaigns, GetResponse offers two features that automatically adjust the sending time to your contact's time zone or using your past behavioral data.
These are just a few examples that show why we mark ourselves as the simplest and most complete email marketing tool.
AWeber:
AWeber dashboard.
AWeber's email automation and marketing tools are simple and easy to use.
Similar to GetResponse, you can upload contacts and Leads en masse using a CSV file before starting any email campaign. However, there is no way to download or transfer your list from external platforms.
An image showing the settings for importing contacts to AWeber.
Import contacts to AWeber.
On the other hand, you can contact AWeber support to help you move your content to your platform.
From there, you can use AWeber to create posts that you will then send as threads, split tests, campaigns, follow-up series, or blog threads.
If you want to automate the list creation process, you will need to manually configure the landing page, then create a tracking flow and connect the two items.
A campaign tool in AWeber.
A campaign tool.
This allows you to create simple lead generation and flow tracking campaigns with relatively little effort. But if you want to add more elements to your process (like lead magnets, paid ads, webinars), you'll need to integrate AWeber with external platforms.
The verdict:
In terms of simple email campaign setup, AWeber and GetResponse go head-to-head.
But if you want to achieve more with your marketing communications, like scheduling them using an advanced delivery time optimization algorithm, GetResponse offers more features out of the box.
2. Drag and drop email creator and templates
GetResponse:
With GetResponse, you can choose whether to create your email campaigns using ready-made templates or create them yourself using GetResponse Email Creator.
Pre-compiled templates are responsive and work on any device. They are also very versatile, and we regularly add new ones to keep up with the latest design trends.
An image showing email marketing templates in GetResponse.
Email marketing templates in GetResponse.
Our email creator allows you to create templates in two ways: using a drag-and-drop email generator, or coding them manually using an HTML editor.
An image showing the email creator in GetResponse.
Email creator in GetResponse.
With the creator, you can:
the structure of electronic messaging using sections
add blocks of content to images, videos, text and buttons
save sections for use in future campaigns and new products
set up mail, adding logos, fonts, and color palette for your brand
add items custom code using HTML
a preview of the email to see what it looks like on a mobile device or in major email clients
spam-Check your message before you send it to your audience
Since each template is responsive, you can also hide the parts so that they are not visible on mobile devices. This not only makes it easier to optimize campaigns to make them look perfect on all devices, but it also improves the engagement of your subscribers.
GetResponse offers you the best of both worlds. You can make a professional-looking email in minutes using Drag & Drop email Creator, or use HTML to customize for more complex projects.
AWeber:
AWeber also allows you to create your messages manually or using a set of ready-made templates.
Email templates in AWeber.
While you'll have a large repository of templates to choose from, some of them are a bit outdated and may not fit your brand's aesthetic. Fortunately, the latest templates look good and can be easily customized to your liking.
The email creator offers all the necessary elements, such as:
Headings and paragraphs
Images, videos, and buttons
social sharing features
Products and coupons
Signature
Similar to GetResponse, the AWeber Image Gallery includes thousands of free stock photos that you can use in your marketing campaigns. The main difference is that there is no pre-built Giphy integration that allows you to add animated images to your message.
Also, there is no built-in image editor, so you need to make all the changes to your graphics outside of the tool.
AWeber is an email builder.
On the other hand, your email creator offers an image carousel, which can be a useful solution to help you increase the speed of your email interaction.
The verdict:
Overall, both email creators offer a similar experience, but GetResponse has a bit more features like incoming message preview, spam check, Giphy integration, and a built-in image editor.
More advanced email marketers will appreciate these features as they can help you ensure that your campaigns always look professional and end up in your contact's inbox.
3. GetResponse landing pages:
GetResponse Landing Page Creator allows you to create landing pages from scratch or using one of more than 100 ready-made templates.
Landing page templates in GetResponse.
Landing page templates in GetResponse.
In both cases, you will have access to our drag-and-drop editor and the ability to insert custom code, where you can add your own HTML, CSS, or Javascript.
This allows you to add or paste various external content to your landing pages, including Twitter feed or custom countdown timers.
GetResponse landing page creator.
With the landing page creator, you can:
structure your landing pages with sections
- add content blocks for images, videos, text, and buttons
- add static and pop-up forms
- add webinar registration forms
- add a sense of urgency with countdown timers
- Collect payments with PayPal integration
- Add social sharing icons
- Add custom code elements using HTML, CSS, or Javascript
Preview your landing page to see how it looks on your desktop or mobile device
Like other templates, landing pages are also responsive for mobile devices, and you can customize elements that are only visible for desktop devices.
You can also optimize your landing pages for SEO or link them to many other analytics tools like Google Analytics, Facebook Pixel, Google Tag Manager, or CrazyEgg.
There's also a built-in A / B testing feature that lets you break the test down into landing pages to see, for example, which call-to-action button or lead magnet is pushing you to more leads.
Setting up the landing page in GetResponse.
What's also useful is that the landing page templates have layouts that match other elements created in GetResponse, including emails, forms, and social ads.
Last but not least, GetResponse landing pages are fully integrated with our webinar software. This means that you can use the landing pages as webinar registration pages to speed up the growth of your email list.
AWeber:
AWeber recently released landing page templates that you can customize with the landing page creator tool.
Like AWeber email templates, you can customize your landing pages by dragging and dropping text boxes, images, videos, and forms:
Your landing pages are also responsive mobile.
The AWeber landing page creator offers all the necessary elements that you want to include on your page, such as:
- text
- image
- video
- button
- form
- smart content that extracts information from other sites
Social Media icon string Splitter
While AWeber landing pages can be easily tracked with Google Analytics and Facebook Pixel, they don't offer other solutions like A / B testing or integration with Google Tag Manager.
The verdict:
Both landing page creators are powerful and offer the essentials you'll need to launch an effective campaign.
However, the GetResponse landing page creator offers more immediate features, especially in terms of analytics, webinar software integration, and the ability to use your own domain.
Appropriate template design is also important if you want to maintain the same visual identity across all your marketing channels.
4. GetResponse visual workflow generator:
One of the best tools GetResponse has in its toolbox is its visual workflow generator.
The drag-and-drop generator allows you to build an automation flowchart that triggers specific responses.
For example, you can set up a workflow to send different emails to contacts who open the email and to those who don't.
Here's what the workflow creator looks like:
GetResponse workflow Generator marketing automation.
An example of a simple workflow would be a new contact that registers in your email list.
In the GetResponse workflow creator, you can create a "trigger" to send a welcome message to your new contact:
An example of simple marketing automation is workflow.
a simple marketing automation workflow.
With the workflow, you can also add a "trigger" to the workflow for events such as:
- new
- email subscribers opens
- click on links
- abandoned carts
- product purchases product
- updates
- Visited URLs (i.e. price pages))
You can use them to create inclusion sequences, bucket drop campaigns, rebirth campaigns, and many more.
Creating workflows and email campaigns like this means that the emails that end up in your contact's inboxes meet your needs.
AWeber:
Although AWeber doesn't have a visual workflow generator, they do offer a tool called "campaigns"’
This allows you to structure subsequent messages and emails with an automatic response using tags.
You can also set tagging rules based on the behavior of your contacts, which will then be used to automate your email flows.
It also allows you to create simple email streams to send based on the timeline you set.
So if you're launching a product or welcoming new customers, you can create a simple sequence for sending follow-up emails, but you won't be able to see it all visually:
The verdict:
For basic automation sequences, you can use any of the tools. You'll both get the job.
If you are interested in creating more advanced scenarios using different types of actions, filters, conditions, or syncing them with your ecommerce store, you are better off using GetResponse.
Our marketing automation workflows are also synchronized with our webinar solution, which allows you to create automated scenarios based on the participation or activity of your contacts.
5. Segmentation
GetResponse:
Any email marketing tool that's worth your salt can segment followers-GetResponse is no different.
View the GetResponse search contacts on the lists tab.
You can use GetResponse to segment subscribers into lists based on the links they click on, the page they've signed up for, and even the messages they've opened.
Here is an example of how to find loyal customers for an eCommerce store by adding a search term that is segmented based on purchase numbers:
Search based on e-commerce data and customer behavior.
GetResponse also automatically assigns a participation score (from 1 to 5) to all its subscribers, analyzing their opening and click activity.
This allows you to segment your audience by engagement level and can serve as a great starting point for revivals or VIP customer appreciation campaigns.
In addition, you can view the details and activity of each contact on a polished contact card that provides all the correct information in a similar way to CRM.
View the contact map in GetResponse.
AWeber:
AWeber also has a tool that allows you to segment contacts based on the emails they opened, the last action date, and where they are located geographically, among others.
The process of setting up your segments is simple, as the overall interface is intuitive.
What's useful here are some of the ready-made filters that give you quick access to those who have unsubscribed or can't be reached with your posts.
This speeds up the process if one of your customers calls you and says they haven't seen your email in their inbox.
The verdict:
GetResponse and AWeber go head-to-head when it comes to segmentation, managing contacts, and displaying information about your contacts.
6. Webinars
GetResponse:
GetResponse has a tool that no other major email service provider has-webinar software.
You can use it to launch and host webinars (both free and paid) from the GetResponse dashboard. This way, you don't need to buy and integrate a third-party tool to have this feature as with other tools.
GetResponse Webinars-leading views.
GetResponse Seminars.
Combining them means you can add webinars to GetResponse marketing funnels and track analytics just like you would any other part of a campaign, such as emails or landing pages.
If you run the webinar using GetResponse, you will have access to key features such as:
- design tools and interactive whiteboard
- sharing screen/interactive chat
- recording, so you can remarket the workshop again)
- Q & A sessions
- moderated chat
- multiple hosts
Another useful feature that you will get access to is the survey / survey tool. The webinar allows you to ask questions to participants or fill out a survey in real time, which can increase interaction with them and provide you with useful information for your future campaigns.
In addition, GetResponse webinars are fully integrated with our marketing automation and segmentation. This allows you to automate the subsequent sequences after the webinar and adapt them depending on whether the subscriber has registered or also attended the webinar.
AWeber
Like many other email service providers, AWeber does not have webinar tools. What it has is integration with third-party webinar tools like GoToWebinar.
So you can still promote webinars to build your email list with AWeber, but you'll have to pay for another tool to actually host your webinar.
The verdict:
If you plan to use webinars to attract and build your audience, and you don't want to pay for additional tools, GetResponse has you covered.
7. E-commerce
GetResponse:
GetResponse has many features for freelancers, consultants, and small businesses in the e-commerce field.
Not only do we directly integrate with over 90 eCommerce tools (and many more through Zapier), but we also have our own App Center to help you connect to ecommerce integration:
GetResponse Integration Center.
Some of the apps we integrate with include PayPal, Google Checkout, Shopify, Magento, and WooCommerce, to name just a few.
In addition to integration, our email templates and marketing automation workflows are also built with e-commerce companies in mind.
Once you've integrated your store with GetResponse, you can send sequences of abandoned carts, product recommendations, and even transactional emails.
The bucket bounce rate in the GetResponse marketing automation work.
The bucket bounce rate in the GetResponse marketing automation work.
Also, if you don't have a store but would like to sell products online, you can do so through conversion funnels.
There you can create a store and sell physical and digital products (for example, e-books, webinars, online courses).
The platform integrates seamlessly with major payment processors, so you can get paid for your products and services in an instant.
AWeber:
AWeber has product pages that were created specifically for e-commerce products. Like this one:
The tool also integrates with most eCommerce tools, such as WooCommerce, Etsy, SamCart, and Shopify.
AWeber landing page with eCommerce integration.
The verdict:
If you need a solution that does the basics, AWeber has you covered. Instagram Instagram Facebook Facebook Instagram Ads, or running GetResponse Caddy email campaigns can offer more opportunities to increase your customers ' sales by refocusing them with Facebook or Instagram Ads.
8. conversion funnel
GetResponse:
Conversion funnels are our final step towards making GetResponse a full-fledged marketing machine.
Using this feature, you can create a custom "conversion funnel" using all the tools in the GetResponse toolbar, such as:
- Landing Pages
- Store
- ads on Facebook
- Ads By Instagram
- Creator of social advertising
- Sales Pages
- Payment Processors
- Email Tracking / Abandoned Trash
In addition, it also comes with a number of templates for all the individual elements of your funnel - social advertising, landing page, and email streams.
Visual representation of the GetResponse transformation funnel.
With the help of the conversion funnel, you can track the entire customer tour, from the moment the customer clicks on your ad to the purchase.
To track and optimize all of these steps in the sales cycle before then, you'd have to integrate a bunch of third-party tools. Or bounce from platform to platform as the client progresses.
But with GetResponse, you can do it all under one roof.
AWeber:
AWeber does not have any funnel conversion tools.
However, it integrates with other conversion funnels, such as the Deadline Funnel.
Deadline Funnel creates unique funnels for subscribers on your list, so you can customize how you communicate and nurture them throughout the journey to the customer.
The verdict:
If you want to automate your online campaigns or sell your products without paying for external tools, GetResponse is the clear winner here.
9. GetResponse Facebook ads:
One of the biggest hurdles for freelancers and small businesses is finding the time to create highly engaging ads for social media profiles that also match the topic on your landing page or emails.
GetResponse offers two tools that can help you with this task.
Instagram Facebook Instagram Facebook Instagram - one of them is GetResponse social ads Creator, a mobile application that allows you to create attractive and interesting social media posts for Facebook and Instagram.
Instagram Facebook Facebook Facebook Facebook Instagram Facebook Ad Creator, which allows you to create and post images and video ads on Facebook, Instagram, and the Facebook Audience Network.
The process of setting up GetResponse Facebook Ads.
Facebook Facebook Facebook Facebook, like other GetResponse templates, all you have to do is use the drag-and-drop editor to customize the Facebook ad template, and then launch the Facebook campaign.
The best part?
These ads, like any other part of the campaign, are tracked on the GetResponse dashboard.
Not only can you optimize your ads instantly, but you can also track how much a campaign costs and buy more ads if needed.
You Facebook Facebook Facebook can also add a pixel to your landing pages, which you can use to reorient potential customers with Facebook ads, as well as directly from the GetResponse dashboard!
AWeber:
Like GetResponse, you can add your Facebook pixel to AWeber's landing pages, which can help you reorient potential customers when launching an ad campaign.
However, AWeber does not have a Facebook advertising tool.
Facebook Facebook Ads Facebook Facebook Ads to send contacts to AWeber you can combine AWeber with one of the Facebook Ads tools of your choice, such as Facebook Lead Ads.
But you'll need a third-party integrator like Zapier to connect the two tools, and a Facebook ad manager to set up the actual ad campaign.
The verdict:
If you want to publish paid ad campaigns without having to work through Facebook's Ads Manager and connect it to your tool for each individual campaign, GetResponse takes the cake here.
10. Ads By Google
GetResponse:
Keeping the theme of hosting everything under one roof, GetResponse now also offers Google Search Ads as one of the features.
Thanks to this, you can easily fill your funnel with new potential customers who are actively looking for your solution.
Google Search Ads settings.
Google search ads on GetResponse.
All you have to do is specify the target audience you are trying to reach, select the relevant keywords you want to include or exclude from targeting, set a budget, and start directing potential customers to your sales pages.
Naturally, in addition to integration with Google Ads, GetResponse offers integration of Google Analytics and Google Tag Manager.
AWeber:
There is no direct integration between AWeber and Google Ads.
The verdict:
If you want to publish paid advertising campaigns on Google and reach people who are actively looking for your solution, you'll want to use GetResponse.
11. Survey
GetResponse:
You can use GetResponse to create quick and easy surveys to send to clients.
The drag and drop editor allows you to create surveys and customize them by adding:
- your logo / brand.
- multiple choice questions.
- the subscription form.
- up to 50 pages (useful for in-depth feedback).
- settings for a survey that has already been published.
- An image showing the GetResponse Surveys settings.
- GetResponse polls.
This way, you can create surveys to ask customers about everything from simple website reviews to product reviews and even suggestions for additional features they would like to see.
And if you want to use an external geodesy tool, GetResponse integrates with most of them via Zapier.
AWeber:
You can only access surveys in AWeber using the integration.
The tool integrates with three free surveys: Google Documents, Survey Monkey, and SurveyGizmo. Unlike other integrations, adding a survey to an email using one of these third-party tools only requires adding a URL.
The verdict:
If you want to conduct random surveys and poll your audience, then GetResponse will cover you.
If you want to connect an existing survey tool, both platforms will allow you to integrate easily.
12. registration forms
GetResponse:
GetResponse has registration forms for every situation, from newsletters to product releases to exit pop-ups.
First, you can create registration forms according to your brand and style using templates and a drag-and-drop editor. Then it's just a matter of embedding these forms into your blog and website.
If you want to capture potential customers as they scroll through your pages or through pop-ups, you can also do this.
Each subscription form can be configured using the GetResponse toolbar, where you can configure the form to display if a visitor shows an exit intent or interest in certain products.
Another good news is that the subscription forms you create in GetResponse are optimized for mobile devices. This means that they will look good on both desktop and mobile devices.
AWeber:
The creator of the AWeber subscription form has one goal: to get the user's name and email address in their database.
The tool registration templates give you enough options to add simple and easy-to-use forms to your site:
However, you can also use the HTML editor to customize the forms if necessary. Like GetResponse, you can change the form colors to match your brand and customize the form fields.
And if you need more than one customer than your name and email address, all you have to do is add additional fields.
You can then mark these fields so that new subscribers are segmented into specific lists in your database, ready for targeting with email campaigns.
The verdict:
For simple and built-in subscription forms, both platforms will do the job.
0 Comments